Issue link: https://read.dmtmag.com/i/491371
64 STiR tea & coffee industry international in Moscow and St. Petersburg, but not in Siberia," said Andrei Volkov, a Russian coffee market analyst. The rapid growth of chain coffee shops in Russia is closely associated with franchising and Traveler's Coffee. The company opened its first franchised coffeehouse in 2006. During the eco- nomic crisis of 2008 Traveler's Coffee, unlike most of other cof- fee companies, did not close down their business. The downturn became the impetus for growth as it seriously increased interest in its franchise, according to Volkov. Company representatives say their secret of success is their commitment to quality coffee. The company mission is simple: "I've set out to create a cof- fee company that is unrelenting in its desire to do what is right. I believe the word "right" helps give a bearing, a course and a focus for all involved… so that we actually achieve through our actions, at least most of the time, to do what is right," said Tara-Browne. "We are turned on by coffee, we are real coffee crazies. We are making it, selecting it, buying it, roasting it and selling it. The heart of our coffee business is the roasting, but the other parts are also important: coffee machines, coffee grinders, even the mood of the barista - all affect the quality of the drink, and hence the choice of customers of Traveler's Coffee," he said. From left, Traveler's roast masters Daniel Panov, Alexander Shevkunov (2014 coffee roast champion), and Vitaliy Alemaskin Traveler's Coffee roasts 20 tons of green coffee a month.