CONTENTS:
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S.
Pat. & T.M. Off.) is published monthly by EPG Media and Specialty Information
at 75 Pike Street, Port Jervis, NY 12271. POSTMASTER: Please send change of
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Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2015, OUTDOOR
POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form
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4 MAY 2015 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
MAY 2015 | Volume 58 | Number 5
14 Mid-year Review
With the first half of the 2015 season now in the books,
Jeff Sheets, founder and owner of OPE Consulting
Services, suggests that your first-half assessment and
second-half adjustments start with a self examination.
18 E-commerce Startup Guide
Colleen Malloy, ARI's director of marketing, helps you spark
online sales with her e-commerce startup guide.
20 How to effectively get rid
of dead inventory
Greg Carradus, director of sales for Ideal Computer
Systems, Inc., shares tips on how to get rid of those "dead"
and slow-moving items that are merely collecting dust in
your dealership.
6 Upfront
7 Anonymous Distributor
9 Industry News
32 Marketplace
33 Key Distributors
34 Advertisers' Index
22 Equipment Focus:
Debris Handlers
(Blowers, Sweepers
& Vacuums)
27 Product News
FEATURES
DEPARTMENTS
PRODUCTS
20
Cover photo ©istockphoto.com/tumpikuja
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