etals labels, long a feature of wine bot-
tles in South America and Europe, have
been a rarity on U.S. vintages, because
they were thought to be too labor-intensive
and cost-prohibitive. But as American pro-
ducers look for packaging ideas that will
convey the uniqueness and luxury of their
wines, they're increasingly turning to metal.
Kristina Tarazoff, marketing and creative
services manager with Hess Family Wine
Estates in Napa, Calif., oversaw the label
selection and design for the MacPhail Fam-
ily Wines Mardikian Estate Sonoma Coast
Pinot Noir. MacPhail wanted a label that
would signal that this small-batch wine,
which retails for $85, is exceptional.
BY DANIELLE BEURTEAUX
The MacPhail Mardikian Estate Pinot Noir label includes its signature wagon image.
BY BY BY DA DANI NI NIEL EL ELLE LE DA DANI NIEL ELLE LE BE BE BE BEUR UR UR URTE TE TE T AU AU AU AUX BE BE BE BEUR UR U TE TE TEAU AU AU AU BY DANIELLE BEURTEAUX
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