Good Fruit Grower

June 1

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Sink your teeth into this alphabet of apples by Geraldine Warner M any new varieties of apples are being developed or discov- ered around the world. Often, apple varieties are referred to by both a variety (cultivar) name, and a brand name, which may be a registered trademark. For exam- ple, Cosmic Crisp, Jazz, and SweeTango are the brand names for WA 38, Scifresh, and Minneiska respectively. In some cases, the variety name is used during the growing phase, and the brand name is used for the fruit when it goes to market. Occasionally, multiple brand names are used for fruit of the same variety. For example, Milwa apples are sold as Diwa or Junami. Here is a selection of varieties representing most of the alphabet, listed by brand name. Varieties A to Z Autumn Glory (Huaguan): A cross of Fuji and Golden, this variety was developed in China by an apple breeder who subsequently moved to New Zealand. Regal Fruit International holds the propagation rights and Domex Superfresh Growers in Washington holds the U.S. commercialization license. Breeze (Galafresh): Breeze is an early-maturing red Gala sport discovered in New Zealand. Sage Fruit in Yakima, Washington, is the exclusive marketer in the United States and is partnering with FreshCo in New Zealand to supply the apple year round. Crimson Snow (MC38 S): Kiku Variety Management is coordinating the global commercialization of Crimson Snow, a chance seedling discovered by Allan McLean in Australia. The variety is being produced in Germany and Italy. The Serbian company Agrounija is planting 75 acres of Crimson Snow and has exclusive marketing rights in eastern Europe. The variety is being tested in the United States, South Africa, Chile, and New Zealand. Diwa (Milwa): This cross of Idared x Maigold and Elstar was developed in Switzerland in 1982. It is sold under the brand name Diwa in Switzerland and Junami (meaning young friend) in the rest of Europe and the United States. In Europe, it is managed by Inova Fruit of The Netherlands. Rainier Fruit Company, Yakima, Washington, holds the U.S. marketing rights. EverCrisp: The Midwestern Apple Improvement Association developed EverCrisp from a cross of Fuji and Honeycrisp. It is grown exclusively by association members in a dozen states, mostly in the eastern United States. Golden Fizz (Asfari): This blush-free yellow apple, a cross of Elstar and Delcorf, was developed by Better3Fruit of Belgium. ABCz, a company established by Carolus Trees and partners, owns the rights to the variety. In Germany, it will be marketed under the brand name Blondy and sold through farm shops. 14 JUNE 2015 GOOD FRUIT GROWER www.goodfruit.com

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