Cheers

Cheers January/February 2012

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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"my work speaks for itself." – norman "sailor jerry" collins 1911-1973 650,000 600,000 550,000 500,000 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 THE FASTEST GROWING RUM IN THE U.S. 2010 winner of the "Fast Track Brand Award" for the third consecutive year. -The Beverage Information Group 2008, 2009 and 2010 "Hot Brand" award -Impact Magazine 213,000 CASES 344,000 CASES 400,000 CASES 634,000 CASES 125,000 CASES 57,000 CASES 11,000 CASES '03 30,000 CASES '04 '05 '06 '07 '08 '09 '10 OUR RUM SELLS ITSELF. Why is Sailor Jerry the fastest growing rum in America? It doesn't look or taste like other rum brands. It stands for the values and integrity of Norman "Sailor Jerry" Collins, and our program of sponsorships, events, and parties constantly brings in more new customers. Sailor Jerry Rum. It goes down smooth. It sells fast, because it's the original 92 Proof Rum. sailorjerry.com To order, contact your local William Grant & Sons distributor. DRINK SAILOR JERRY RESPONSIBLY. RESPECT HIS LEGACY. CASES ©2011 Sailor Jerry Rum, 46% Alc./Vol. William Grant & Sons, Inc. New York, NY.

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