CONTENTS
Boating Industry
www.BoatingIndustry.com
4 | Boating Industry | July 2015
FOLLOW US ON:
8| MIAMI SHOW MOVES FORWARD
Despite challenges, NMMA says show is a go
at new location
9| HOT SPOTS
Miami, Detroit lead in outboard growth
10| INDUSTRY NEWS
Updates from MDCE, Brunswick,
Mastercraft and more
10| SAME-STORE
SALES REPORT
April sales up from 2014
10| SEARCH SCORECARD
The top states for mobile boat searches
12| KEY PERFORMANCE
INDICATORS
Benchmark your performance against
fi ve key indicators
Q&A
14| DOMINION MARINE MEDIA PRESIDENT
IAN ATKINS
Research
16| ETHANOL MAJOR REPAIR ISSUE
Signifi cant factor in engine damage, survey says
Product Guide
44| SOFTWARE GUIDE
A directory of software providers serving the
marine industry
Products & Services
48| PRODUCTS & SERVICES
New products from Torqeedo, Mercury,
Vantage and more
Top 100 Spotlight
50| OAK HILL MARINA ON ITS
OWNERSHIP SUCCESSION
DEPARTMENTS
Launch
THIS ICON IDENTIFIES ARTICLES BASED ON
EXCLUSIVE MARKET DATA
.com
ONLINE THIS MONTH
WEBINAR: SELLING TO NEW MARKETS
Did you miss our most recent webinar on selling to new
markets? You can catch the recording – and all of our
archived webinars – at BoatingIndustry.com/webinars.
2015 TOP 100 DIGITAL APPLICATION
It's your last chance to apply for the 2015 Top 100. The
easy online process allows you to work on the application,
save it and return to it as much as needed. Applications are
due this month!
Go to BoatingIndustry.com/top-100/application for
more information or to apply.
UPTON: AUTOMATE YOUR SUMMER
JOB POSTINGS
In a recent blog post, associate editor Nicholas Upton
wrote about using automated solutions to fi ll your open
positions for summer (or any time of year):
"When a business is looking to hire someone, the
confusing duty of submitting all those postings to various
job boards typically falls on some poor marketing or HR person. Figuring out
all the quirks, signing up for all the boards and getting access to the company
card for listing fees can eat a lot of time.
"That time, of course, could be better spent on marketing or getting all the
paperwork ready for that new hire. So automate it! …
"Instead of spending hours going through the more than 70 job boards out
there, that marketing specialist can get back to their specialty. ...
"The service also makes it easy to send that listing out to social media and
drop in your email communications for more targeted messaging."
Read more at BoatingIndustry.com/blogs
Twitter.com/BoatingIndustry
Plus.google.com/+BoatingIndustry
Facebook.com/BImag
@BoatingIndustry
YouTube.com/BoatingIndustry
