HME News

February 2012

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Rx and Specialty 26 Providers ORLANDO, Fla. – With spring just around the corner, it's time for one of the HME industry's big- gest events for women's health providers. This year's "Focus on the NETWORKING is a big draw at the Focus on the Future Conference and Tradeshow. Future Conference and Trade- show" is scheduled for March 11-13 at the Caribe Royale All-Suite Hotel in Orlando, Fla. The annual event, hosted by buying group Essentially Women, features a full slate of educational seminars and net- working events. Some of this year's high- lights: "HOW TO KEEP YOUR WWW.HMENEWS.COM / FEBRUARY 2012 / HME NEWS Learn from the experts SANITY WHILE MANAGING YOUR CLIENTS AND YOUR PAPERWORK." D. Scott Williamson, of Quality Outcomes, will discuss how to manage the details of running a business, and still find time to focus on patients. "IT'S TIME FOR POLITICAL new Measure your success and map your future How do you measure up against other HME providers? Use this exclusive toolkit to fi nd out. 4 easy steps to success: Watch the Video of Financial Benchmark Survey presentation from the 2011 HME News Business Summit and follow along with the PowerPoint slides. Review the full results of the study that obtained that data. Complete the comparison spreadsheet that automatically calculates the difference between your company and industry averages. Grow your business! Watch the Video Review the study results Complete the comparison spreadsheet Grow your business Go to: www.hmenews.com/benchmark to order your toolkit today! Watch the Video Review the study results Complete the comparison spreadsheet Grow your business 2011 edition ACTION—INFLUENCE YOUR CONGRESSMAN AND GET YOUR CLIENTS INVOLVED." It's no secret that the home medi- cal equipment industry is under siege and women's health bou- tiques are not immune. The VGM Group's John Gallagher will dis- cuss the importance of providers and their patients forging rela- tionships with lawmakers. "WHAT EVERY RETAILER CAN LEARN FROM APPLE." From products, to employees, to the retail design of its stores, the people behind Apple leave nothing to chance. James Dion, of Dionco, will take attendees "behind the scenes" of the com- pany voted most admired in a Fortune survey. For more information: www. essentiallywomen.com. HME ACCESS CONTINUED FROM PAGE 1 any more," said Martha Rink- er, chief advocacy officer for the AADE. "When we talked to CMS about it, or any other party, they'd say it was just anecdotal. We thought this was the best way to get concrete information." With an average reimbursement cut of 56% for mail order diabetes supplies, it's not all that surprising that many suppliers are offering lesser-known—and less expen- sive—brands. Dr. Peter Cramton, a vocal critic of the current com- petitive bidding program, predicted providers would cherry pick and switch patients to different brands to try and squeeze out a profit. "It's in line with what I expected to see based on the current design of the program and the type of behav- ior it creates," said Tom Milam, a member of the Program Advisory and Oversight Committee and former CEO of mail-order diabetes supply firm AmMed Direct. HME SLEEP CONTINUED FROM PAGE 25 as told in the fourth most-viewed story. Speaking of compliance, the Access all the tools for only $149. Business Summit third most viewed story highlight- ed an initiative by CPAP provid- ers to protect themselves in cer- tain instances where it looks like a beneficiary might not be compli- ant. Members of the AAHomecare CPAP task force in June asked CMS to allow providers to use advance beneficiary notices on the first day of CPAP set-up, if patients meet certain criteria. And finally, a success story. Pro- vider Eric Cohen, president of Scar- borough, Maine-based National Sleep Therapy, found the way to patient compliance through a pro- prietary software system that tracks patient data in real time. Cohen also put technology right in the patients' hands in the form of iPads to get them started down the path. HME

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