Tobacco Asia

Volume 19, Number 1

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tobaccoasia 47 As the manufacturer of DD60A and DD60A B from the first hour it is a point of honour for us to keep the spare parts for the different Densimeter generations available for all our customers. BUY THE ORIGINAL - BUY RELIABILITY - better by burghart buy the original For more information please contact Heinrich Burghart GmbH is@burghart.net www.burghart.net Diligent Flexibility and Intuitive Innovation Large, long-established traditional brands may greatly benefit from being molded, curated, and ad- vanced by a slick corporate management machine, their futures being decided in endless boardroom meetings. But the influence exerted by and the ad- vantages bestowed through eager flexibility and out-of-the-box thinking often eludes them when it comes to marketing and innovation. Yet, this is exactly the forte of some of the other companies, where sluggish investment considerations and slow production adjustments are not generally a part of the everyday corporate-driven mechanism. "One thing that sets us apart is our flexibility," said Daryanani. "Most of our competitors have ex- pensive, sophisticated, fully-automatic production lines and machinery, but they can only manufac- ture in limited sizes and formats. This makes their product development very slow as they're unable to experiment with new textures and new ideas that do not make use of the base product, which is a normal booklet." For The Rolling Paper Company, on the other hand, it is well-practiced routine to quickly re- spond to customer inquiries and literally develop a new product from scratch in record time. The Indonesian company's competitors usually have their manufacturing sites in Europe and find it dif- ficult to set up labor-based production units, he said. Furthermore, getting a different type of ma- chine up and running to handle a completely new product also is prohibitively expensive for them. Development and testing can take years, and when they finally have their act together, the market has changed, according to Daryanani. "This puts us in a far better position," he said. "We can test out different packaging methods, ma- terials, product ideas, textures, and designs within weeks and have a new product ready for the mar- ket within a month." Currently, the vast majority Gizeh King Size range

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