Tobacco Asia

Volume 19, Number 1

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48 tobaccoasia of the company's production output is for other labels, but even smaller orders by private custom- ers are always welcome. "If someone wants us to design and produce customized rolling paper booklets for them, they can start their own brand for as little as US$750 and have their order read- ily delivered to their door step," he said. A great example for this type of business approach are the promotional booklets the company has produced for a slew of rock and pop bands. "A given band will contact us and order anywhere from 1,000 to 10,000 booklets to give away for free during their their concert tours. Up until now we have manu- factured for about 20 different bands." "Paper is paper. The trick is to make more out of it" would seem like an excellent potential slogan for a trendsetting company like Joshua Kesselman's HBI/RAW. Not that he would be in need for such a slogan, of course, because his and his development team's creative juices are con- stantly flowing with unbridled power regardless. Besides laying claim to be the original inventor of unbleached rolling paper, he has since baffled the industry with some of the most remarkable new products that were clearly the result of extraordi- narily imaginative out-of-the-box brainstorming: ElementS was the very first ultra-thin rolling paper made from rice, for example. Juicy Jay's is a range flavored with the natural aromas of a whole bas- ket of different fruits or berries, while Brown Sugar papers – despite their name – are infused with the mouth-watering goodness of chocolate mint or fine cognac. Whoever said smoking tobacco was boring? And if all of that is still not unusual enough, there is always Klear, a completely trans- parent rolling paper derived from 100% natural plant cellulose. "And I'm privy to tell you that the next products I [already] have in the pipeline will revolutionize the rolling paper market yet again," he teased without disclosing further de- tails. We can't wait! Well, as long as it's not scraps torn from old newspapers… OCB Organic biodegradable hemp paper range OCB Virgin paper and filter range 33 Tabac "Blaze" king size slim rolling papers from bleached wood pulp The Rolling Paper Company: 33 Tabac "Green" king size slim rolling paper from unbleached hemp fibers

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