IN THIS ISSUE
FEATURES & PRODUCTS Urban Tree of the Year
6 2012 Urban Tree of the Year Morton Elm – Accolade™ (Ulmus 'Morton')
Plant Health Care
8 Neuromarketing for Tree Care Craft your message to better reach your clients' brains
Special Feature
12 Most Influential People in the Green Industry Training & Education
18 Personal Protective Equipment
21 What's New on the Market? Apps for Arborists
22 Tablets, Smartphones and a few Apps to Get You Started Business Management
26 The Power of Social Media Equipment Focus
30 Chain Saws 5 30
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DEPARTMENTS From the Editor Marketplace Classifieds
Advertisers' Index Volume 32, Number 1, January/February 2012
ARBOR AGE (ISSN 0279-0106) (USPS 0589-830) (Reg. U.S. Pat. & T.M. Off.) is published monthly except Jan/Feb, May/June, July/August and Nov/Dec by M2MEDIA360, a Bev-Al Communications, Inc. company, at 1030 W. Higgins Rd., Suite 230, Park Ridge, IL 60068. Periodicals postage paid at Park Ridge, IL and additional mailing offices. POSTMASTER: Please send change of address to ARBOR AGE, P.O. Box 4290, Port Jervis, NY 12771. SUBSCRIPTION RATES: One Year $40, Two Years $65, One Year Foreign Surface Mail $65, One Year Foreign Airmail $130, Two Years Foreign Surface Mail $110, Two Years Foreign Airmail $220, Single Copy $8. Send payments in advance, in U.S. funds, to ARBOR AGE, P.O. Box 4290, Port Jervis, NY 12771, Phone: (845) 856-2229; Fax: (845)856-5822. COPYRIGHT © 2012, ARBOR AGE. Material may not be reproduced or photocopied in any form without the written permission of the publisher.
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January/February 2012 8
Volume 32, Number 1
Photo courtesy of STIHL 4 Arbor Age / January/February 2012 www.arborage.com
ON THE COVER
New Products
