Contents:
FEBRUARY 2012 | Volume 55 | Number 2 Cover Illustration©istockphoto.com/Draco77.
departments
6 Upfront 8 Anonymous Distributor
Quit doing what you've always done! Don't necessarily focus on what you can do better. Focus instead on what you should quit doing.
10 Industry News 20 Dealers' Domain
14 features 14 Stress-less leadership
With the stressful spring quickly approaching, David Zerfoss, a long-time OPE industry executive, CEO of The Zerfoss Group, and author of the new book titled "Stress Is a Choice," provides dealers with timely advice on how to transform themselves into exceptional, less-stressed leaders.
16 Industry Forecasts (Part II)
In the last of a two-part series, three well-respected leaders share their thoughts about the state of the OPE industry.
26 Understanding private label credit:
Cards can power sales at dealers of all sizes Marc Sczesnak, president of TD Retail Card Services, informs dealers about the benefits of offering customer financing through a private label credit card program, as well as what to look for when selecting a program.
28 Three tips to get more mileage
out of your existing Web marketing efforts Bob McCann, director of education at ARI, shares best practices to enhance your online visibility, engage more prospects, and get a greater return from your website.
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by M2MEDIA360, a Bev-Al Communications, Inc. company, at 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771.For subscription information and requests, call Subscription Services at (845) 856-2229. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US &
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28
How did your business fare in 2011, and what are your expectations for 2012?
34 Marketplace 35 Key Distributors 38 Advertisers' Index
products
30 Equipment Focus: String Trimmers & Edgers
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