Issue link: https://read.dmtmag.com/i/556469
Liquor Handbook 2015 312 Suppliers 312 Consumers Christian Brothers 64.2% 35.8% 1.6% 9.2% 18.5% 18.1% 21.5% 31.1% Dekuyper 53.6 46.4 2.1 22.5 25.8 14.1 13.9 21.6 Don Pedro 62.1 37.9 3.0 38.6 23.5 24.1 8.5 2.3 E&J 56.5 43.5 10.3 25.9 21.2 14.5 14.7 13.4 Hiram Walker 53.9 46.1 0.3 14.9 3.8 20.1 16.3 44.6 Korbel 54.1 45.9 0.6 20.4 16.5 6.9 29.7 25.9 Leroux 47.0 53.0 1.6 4.2 28.8 14.1 17.0 34.3 Metaxa 39.4 60.6 0.5 50.3 7.2 9.4 15.5 17.2 Paul Masson 64.9 35.1 1.4 35.6 11.1 19.0 23.0 9.9 Presidente 62.2 37.8 8.3 17.8 29.5 11.6 14.0 18.9 Raynal 36.9 63.1 0.5 42.7 4.4 13.8 31.3 7.4 Other Brands 61.1 38.9 3.6 9.5 12.6 24.2 23.9 26.2 Total Brandy/Armagnac 58.2% 41.8% 4.9% 18.3% 18.4% 17.0% 19.4% 22.0% Note: Includes consumers aged 21 and over only. Top brands not by volume. Source: Simmons Market Research Bureau; Fall 2014 Study of Media and Markets. Percentage of Brandy/Armagnac Drinkers by Gender and Age Group, Top Brands –––––––––––––––––––––––––––––––––––– Age Groups –––––––––––––––––––––––––––––––––––– Brand Male Female 21-24 25-34 35-44 45-54 55-64 65+ Courvoisier 60.7% 39.3% 3.5% 22.1% 11.3% 17.7% 21.5% 23.8% Hennessy 60.2 39.8 7.4 29.5 21.3 18.5 14.5 8.8 Martell 67.5 32.5 3.2 19.4 16.1 33.2 21.7 6.3 Remy Martin 59.5 40.5 8.2 19.7 21.5 18.7 20.9 11.0 Other Brands 61.3 38.7 7.7 16.3 18.9 20.3 17.4 19.5 Total Cognac 59.1% 40.9% 7.0% 23.3% 19.2% 18.4% 18.1% 14.1% Note: Includes consumers aged 21 and over only. Top brands not by volume. Source: Simmons Market Research Bureau; Fall 2014 Study of Media and Markets. Percentage of Cognac Drinkers by Gender and Age Group, Top Brands –––––––––––––––––––––––––––––––––––– Age Groups –––––––––––––––––––––––––––––––––––– Brand Male Female 21-24 25-34 35-44 45-54 55-64 65+ Bacardi Party Drinks 38.0% 62.0% 14.1% 21.2% 23.5% 24.5% 9.4% 7.3% Chichi's Margarita 46.1 53.9 2.3 17.1 20.1 37.7 13.4 9.3 Daily's 26.9 73.1 6.4 25.0 21.9 27.2 11.0 8.4 Jose Cuervo Authentics Margaritas 31.2 68.8 11.6 23.5 23.6 24.5 8.7 8.2 Jose Cuervo Golden Margaritas 30.8 69.2 6.3 22.3 18.5 26.3 14.6 12.1 Seagram's Gin & Juice 48.6 51.4 16.7 34.4 15.1 15.9 14.4 3.6 Smirnoff Cocktail Mixes 31.7 68.3 11.4 30.9 23.1 16.7 10.1 7.9 TGI Friday's 31.6 68.4 8.8 23.5 25.9 24.8 14.7 2.2 Other Brands 35.2 64.8 7.0 23.9 14.9 26.9 12.0 15.3 Total Prepared Cocktails 33.2% 66.8% 9.9% 23.8% 21.4% 23.0% 11.2% 10.8% Note: Includes consumers aged 21 and over only. Top brands not by volume. Source: Simmons Market Research Bureau; Fall 2014 Study of Media and Markets. Percentage of Prepared Cocktail Drinkers by Gender and Age Group, Top Brands –––––––––––––––––––––––––––––––––––– Age Groups –––––––––––––––––––––––––––––––––––– Brand Male Female 21-24 25-34 35-44 45-54 55-64 65+