Beverage Handbook

Liquor Handbook 2015

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Liquor Handbook 2015 314 Suppliers 314 Consumers 2014 64% 36% 2013 60 39 2012 66 34 2011 64 36 2010 67 33 2009 64 36 2008 62 38 2007 64 36 2006 64 36 2005 63 37 2004 62 38 2003 62 38 2002 66 34 2001 62 38 2000 64 36 1999 64 36 1997 61 39 1996 58 42 1994 65 35 1992 64 35 1990 57 43 1989 56 44 1988 63 37 1987 65 35 1985 67 33 1984 64 36 1983 65 35 1982 65 35 1981 70 30 1979 69 31 1978 66 34 1977 71 29 1976 71 29 1974 68 32 1969 63 37 1966 65 35 1964 63 37 1960 62 38 1959 61 39 1958 55 45 1957 58 42 1956 60 40 1952 60 40 1951 59 41 1950 60 40 1949 58 42 1947 63 37 1946 67 33 1945 67 33 1939 58 42 Source: The Gallup Organization. Percentage of Beverage Alcohol Consumers Year Yes No 2014 27% 40% 33% *% 2013 35 29 35 1 2012 31 36 32 * 2011 32 36 32 * 2010 37 31 31 1 2009 40 26 34 * 2008 36 32 32 1 2007 36 29 36 * 2006 36 35 29 * 2005 36 31 32 1 2004 33 38 29 * 2003 31 40 29 * 2002 28 38 34 * 2001 30 32 38 * 2000 26 32 42 * 1999 35 25 39 1 1997 33 25 42 * 1996 28 26 45 1 1994 34 23 42 1 1992 26 24 49 1 1990 29 23 47 1 1989 32 35 32 1 1988 39 25 34 2 1987 38 30 31 1 1984 39 29 31 1 (*) Less than 1%. Source: The Gallup Organization. Last Drink Taken Within 1 Day to More Than No Year 24 Hours 1 Week Ago 1 Week Ago Opinion 2014 35% 50% 9% 5% 1% 2013 37 48 9 4 2 2012 34 52 7 5 1 2011 33 54 8 4 1 2010 34 51 9 4 1 2009 34 51 9 5 2 2008 34 53 9 3 2 2007 37 48 9 5 1 2006 30 53 11 5 * 2005 34 49 11 5 1 2004 31 55 8 5 1 2003 30 50 12 6 2 2002 34 50 9 5 2 2001 39 48 9 4 * 2000 43 46 8 3 * 1999 40 47 8 4 * 1997 41 45 8 5 1 1996 47 42 7 2 2 1994 44 42 10 3 1 1992 51 36 10 2 1 1990 50 40 6 3 1 1989 33 47 13 5 2 1988 32 49 10 6 3 1987 29 50 11 6 4 (*) Less than 1%. Source: The Gallup Organization. Number of Drinks Consumed in Last Seven Days Year None 1 to 7 8 to 19 20+ No Opinion

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