SportsTurf provides current, practical and technical content on issues relevant to sports turf managers, including facilities managers. Most readers are athletic field managers from the professional level through parks and recreation, universities.
Issue link: https://read.dmtmag.com/i/56877
President's Message M2MEDIA360 PRESIDENT/CEO Marion Minor VP OF FINANCE AND OPERATIONS Gerald Winkel VP OF CIRCULATION AND COLLATERAL SALES Joanne Juda-Prainito PRODUCTION & OPERATIONS DIRECTOR Mary Jo Tomei DIRECT MAIL LIST SALES Cheryl Naughton 678-292-6054 cnaughton@m2media360.com SUBSCRIPTION SERVICES Phone 845-856-2229 Fax 845-856-5822 REPRINTS Cheryl Naughton 678-292-6054 cnaughton@m2media360.com Account Representatives: Leslie Palmer 16267 W. 14 Mile Rd., Ste 202 Beverly Hills, MI 48025 Ph: 248-530-0300, ext. 1402 lpalmer@m2media360.com Bruce Loria 626 Wilshire Blvd., Ste 500 Los Angeles, CA 90017 • Ph: 213-596-7226 bloria@m2media360.com Classified Sales/Marketplace: Glenn Datz Phone: 213-596-7220 Fax: 213-624-0997 gdatz@m2media360.com Plan the work and work the plan O NE OF THE MOST IMPORTANT FUNCTIONS of the STMA Board of Direc- tors is to develop and implement a Strategic Plan that guides the association over a defined timeline. Our strategic plan features a series of platforms, objectives, and goals designated by the Board as either continuing or new priorities. The plan is a liv- ing and evolving document that drives our actions as a Board. Our most recent plan was implemented in 2007, completed in 2011, and I wish now to touch on a few specific highlights and accomplishments from this plan. Most of our current Board had the pleasure of reviewing the 2007 plan and marveling at the foresight of our predecessors as we used this plan to guide us in the preparation for the development of our 2012-2014 plan. I would like to detail a few specific accomplishments (out of many more) from our 2007 Strategic Plan in the areas of Education, Governance, and Outreach. In the area of Education, two items jump out at me: 1) the development, vetting, and imple- mentation of the Playing Conditions Index (PCI); and 2) STMA's hiring of an educational direc- tor, Kristen Althouse, and putting her talents to work in serving our Information Outreach Committee and its development of a variety of new publications and member resources. Kristen's position further complemented the herculean efforts of STMA staff, member volunteers, and ex- hibitors such that our conference and exposition have reached new levels, even during a major eco- nomic downturn. The Strategic Plan called for several important changes in STMA Governance that were ac- complished. A formalized, more transparent ascension process for officers was completed. An over- all Board restructuring was completed with the combining of the Secretary and Treasurer positions, the addition of two at-large positions, and 1-year terms for offices. Finally, in what I will term broadly as "Outreach," there were a host of important and very pos- itive changes in STMA's relationship with its chapters. Our new approach took much more of an advisory and support relationship rather than one of "directing" the chapters. The plan also re- sulted in dedicated staff support to Chapter Relations. STMA saw its number of committees ex- pand to a current total of 22 with the formation of two new standing committees of great importance in the 21st century: International and Environmental. Our plan also led to the estab- lishment of cooperative working relationships with a variety of peer associations that now posi- tions us for further collaboration with them and their membership, and these interactions are already providing more opportunities for our membership to grow and advance in the sports turf industry. CEO Kim Heck provides an update on our newest Strategic Plan that was implemented in Jan- PUBLISHER'S NOTICE: We Assume No Responsibility For The Validity Of Claims In Connection With Items Appear- ing In Sportsturf. Reader Service Numbers Are Given To Fa- cilitate Further Inquiry. Commercial Product Names Are Used For The Convenience Of The Reader. Mention Of A Commercial Product Does Not Imply Endorsement By Sport- sturf Or M2MEDIA360, Or Preference Over Similar Products Not Mentioned. uary 2012 in this month's issue on page 44. Please take a look at this article to learn about our ex- citing new and emerging platforms and objectives for the coming 3 years. We are well on our way to bigger and better things for our membership and our industry. Dr. Mike Goatley Goatley@vt.edu www.stma.org SportsTurf 7