Cheers

Cheers March 2012

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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THE BEVERAGE INFORMATION GROUP HANDBOOK ADVANCE 2012 Th e Beverage Information Group's Handbook Advance is the earliest and most comprehensive report on sales and consumption of all three components of the beverage alcohol industry—distilled spirits, wine and beer. Th is essential resource delivers timely and critical information on the most recent beverage alcohol industry developments. Th e new edition features vital brand and category data for 2011 and provides insights into the year ahead. $925 for Handbook only; $1125 for Handbook with CD What you will fi nd in the 2012 edition: DISTILLED SPIRITS BEER Distilled Spirits Consumption by Category and State Distilled Spirits Projections by Category Top 100 Distilled Spirits Brands International Distilled Spirits Brands Top 20 Distilled Spirits Brands in Top 20 Markets Domestic vs. Imported Consumption by Category WINE Wine Consumption by Category and State Trends in Total Wine Consumption Wine Market Share by Category Leading Wine Brands by Category Top 10 Markets for Wine by Category Domestic and Imported Beer Consumption by State Trends in Beer Consumption Beer Consumption by Price and Type Leading Domestic and Imported Beer Brands Leading Non-Alcohol Brews and Ciders PLUS Leading Flavored Malt Beverages On-Premise and Off-Premise Case Sales and Dollar Volume by Beverage Alcohol Type and Top 20 Markets Advertising Expenditures for Spirits, Wine and Beer New Product Introductions by Category and Brand Exports and Imports by Country for Spirits, Wine and Beer ORDER YOUR COPY OF Handbook Advance 2012 today at www.beveragehandbooks.com and enter promo code H2TA1 or call Cynthia Porter at 630-762-8709 a division of WINE: Established Growth Brands CONTINUED varietals from several diff erent labels at a range of price points (up 16.6 percent to 505,000 cases). Also notable here are CK Mondavi Vineyards, with a line of varietals retailing about $10 and up (1.44 million cases, up 5.9 percent); and Castle Rock, the line of California wines that range around $10 and above retail (up 6.0 percent to 560,000 cases). Th ere are two new members of the Established Growth brand category: Octavin Home Wine Bar, which is a collection of six diff erent labels (Monthaven Winery, R. Muller Riesling, etc.) that come packaged in 3-liter "premier" wine casks meant to prevent oxidation and keep wine fresh for up to six weeks after opening. Th e brand hit sales of 450,000 cases last year. Also new to the list Trapiche, the top-selling line of varietal wines from Argentina, which saw sales climb to 445,000 cases. Additional leading Established Growth brands include Peter Vella, a Gallo brand that markets large-size bag-in-box wines, and reached 6.7 million cases last year; the value-focused Cavit wine from Italy (more than 3.5 million cases); Corbett Canyon's value-driven California wines (3.4 million cases); Sycamore Lane, from Trinchero Family Estate, featuring a line of value California varietals (up 8.3 percent to 614,000 cases); Real Sangria, from Spain, totaling just under 522,000 cases; and fi nally, the rice wine Gekkeikan Sake (438,000 cases), from Japan. www.cheersonline.com

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