March 2012
PAGE 12 Features Departments Taking the next step
Opening and running several outlets can lead to increased hassles—but also signifi cantly greater rewards
Pint-sized patrons
Coff ee is an adult beverage, but it can be worthwhile to pay att ention to underage customers, both young children and teens
Cold branding
Creative, quirky cold drinks can be highly individualized to refl ect a coff eehouse's identity—even its neighborhood
Cold drink equipment
blends in Th e right kind of blending equipment can make custom cold drinks fast, easy and quiet
'Fair' grade for Fair Trade 31 Regional Update looks at the demand across the country for Fair Trade coff ee—and fi nds mixed results
28 PAGE 19 23 19 12
Editor's Insight Brew News Calendar
Jack's Blend
Buyer's Boutique Advertiser Index Secrets
4 6 6
10 35 37 38
Volume 19 Number 3
PAGE 23 PAGE 31 Cover photos courtesy of Cabin Coffee March 2012 • www.specialty-coffee.com | 3
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