Beverage Handbook

Beer Handbook 2015 Teaser

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Beer Handbook 2015 6 The Beer Market National Overview Share of Total Beer Sales by Month, 2014 January 211,654 7.4% 211,568 7.4% February 205,334 7.2% 208,917 7.3% March 231,065 8.1% 227,620 8.0% April 241,378 8.5% 241,622 8.5% May 265,469 9.3% 259,304 9.1% June 261,849 9.2% 261,777 9.2% July 267,781 9.4% 269,160 9.5% August 264,002 9.3% 255,385 9.0% September 239,096 8.4% 237,749 8.4% October 232,442 8.2% 235,773 8.3% November 214,970 7.6% 211,721 7.4% December 211,044 7.4% 223,113 7.8% Total 2,846,085 100.0% 2,843,710 100.0% Beer Sales by Month, Share of Total, 2013-2014 (000 2.25-Gallon Cases) Month 2013 Share 2014 Share 0 2% 4% 6% 8% 10% Jan. Feb. Mar. April May June July Aug. Sept. Oct. Nov. Dec. 7.4 7.3 8.0 8.5 9.1 9.2 9.5 9.0 8.4 8.3 7.4 7.8

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