Cheers

Cheers April 2012

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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Maximize the positive press from your feature in Maximize the marketing power of your feature. Reprints Give your feature a presence on the World Wide Web. Eprint Custom Plaques Showcase your great press in a public area for all to admire. THE 15TH ANNUAL CHEERS BEVERAGE CONFERENCE IMPORTED BREWS UNIQUE QUAFFS LOCAL WINES M2MEDIA360 ® DRINK CULTURE The interior (above) is warm and woody. The Bohemian (below right) is made with W.L. Special Reserve Bourbon, lemon juice and creme de violette. MARCH 2012 WWW.CHEERSONLINE.COM WINNER POURING A 2012 Growth Brands recently introduced a special way for distillers and ambassadors to showcase their products. "Spirited Tuesdays" are weekly events (free to consumers) that off er premium spirits neat and in specialty cocktails and also include bar bites. Th e participating distillers or ambassadors sit with guests and off er complimentary tastes, paired appetizers and lively discussion. Th e introductory event was hosted by Whistle Pig founder Raj Peter Bhakta and Master Distiller Dave Pickerell. Pfaff 's has also introduced Wine (01) cover CH0312 i dd 1 For custom reprints contact us today! Call (678) 292-6054 or email cnaughton@m2media360.com Now offering short-run reprints! Order 100 copies or less. new lineup of seasonal cocktails for the spring, including the Broadway & Bleecker Sazerac (Pierre Ferrand 1840 Cognac, Old Overholt Rye, syrup and Peychaud's bitters); World Traveler (Koval whiskey, Dolin Sweet Vermouth, Fernet Branca and Luxardo maraschino liqueur); and Ada Clare (Rittenhouse Rye, Luxardo Amaretto, fresh sour and cinnamon sugar rim). Wednesday on the fi rst Wednesday of every month, where guests are off ered a complimentary pour of that evening's chosen wine, which is also off ered by the bottle at a discount. Th e restaurant is also debuting a Special Days at Th e Vault at Pfaff 's New York's Th e Vault at Pfaff 's, located at Broadway and Bleecker in NoHo, www.cheersonline.com

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