Cheers

Cheers April 2012

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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CONTENTS April 2012 Vol. 23 No. 3 26 14 ON THE COVER: The Electric Feel (made with reposado tequila, pineapple puree, lime juice, pineapple juice, agave nectar and garnished with fresh pineapple and lavender sugar) from Agave Tequila Bar in New York City. Photography by Pat Mazzera www.cheersonline.com APRIL 2012 | 3 22 FEATURES 14 Cheers Beverage Excellence Awards: Craftworks A profi le of the winner for 2012 for best chain responsible alcohol service training. By Kelly A. Magyarics 22 Tequila Time How operators can explore the explosion of new tequila brands and classifi cations on the market. By Monica Kass Rogers 26 Southern Exposure Imports from the southern hemisphere are up. By Kelly A. Magyarics

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