The home heating oil industry has a long and proud history, and Fuel Oil News has been there supporting it since 1935. It is an industry that has faced many challenges during that time. In its 77th year, Fuel Oil News is doing more than just holding
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www.fueloilnews.com | FUEL OIL NEWS | FEBRUARY 2016 31 healthcare and public sector—have the common interest in pro- tecting their assets and minimizing their losses. Personal identities, which are captured in the databases of retailers, insurance companies, healthcare providers, mobile phone providers and more, are almost always variable. Data quality solutions reconcile these variables and connect different personas to the same record, matched by a common address, in a simple, single view. This technology combats the many faces of fraud, while protecting a business against financial vulnerabilities and ensuring greater compliance. Physical and digital technolo- gies must be aligned to protect consumers and their personally identifiable information. Integrated solutions that streamline regulatory compliance can help, as can address cleansing and database cleansing software. Almost a quarter of security breaches involve accessing private data in paper-based form. New cloud-enabled multi-channel communications platforms are now available to help small and medium businesses ensure client data privacy, meet growing regulatory requirements and integrate their physical and digital transactional communications. 5. Omnichannel marketing will increasingly use data analyt- ics and optimize physical and digital technologies to deliver a seamless experience for the customer An old strategy has new technologies that make 2016 the year of one view of the customer. Best next actions in any physical or digital channel will determine whether marketing wins the day or drops the ball. Marketing influences within the enterprise are looking for ways to lower costs and improve ROI. Making bills and statements more personalized, colorful, interactive, engaging, and more tightly integrated with digital channels, helps create more timely relevant and personalized messages for customers. Customer service is at the heart of brand loyalty. In today's technologically advanced society, there are more opportunities for prospective and existing customers to communicate with a brand. Interactive and personalized video offers human-like communications that improve customer satisfaction, lower call center volumes and deliver higher customer retention rates. PERSONNEL CHANGES AT SPRAGUE Sprague Operating Resources LLC announced the addition of Marc Dorsey to the refined product sales team at its Portsmouth, N.H., office. Dorsey joins the team as a marketing representative with 15 years of experience in oil marketing, and he will work to ensure both current and new Sprague customers have access to the energy products they need—from Ultra Low Sulfur Diesel to Sprague's Heatforce® pre- mium heating fuel. Sprague also welcomed Nick Briscoe to its Refined Product sales team based in Portsmouth, N.H. Briscoe, as a refined products account trainee, will be learning the industry from the ground up while taking a hands-on approach to work with a base of customers across Sprague's terminal footprint. He is a University of New Hampshire graduate with management and sales experience, and Sprague looks forward to him building rapport with current clients and developing business throughout his New England territory. Sprague is one of the largest independent energy suppliers in the region, offering products to businesses including home heating oil, diesel fuels, residual fuels, gasoline, natural gas, and electricity. TREMCAR USA, INC. Tremcar USA, Inc. is investing in new equipment for its Strasburg Plant to maximize is petroleum tanker production. The equipment upgrades will come along with the possible consolidation of the Dover plant to optimize production and service. Tremcar USA, established in Ohio since 2004 will focus on improving their tank maintenance and repair service center at Strasburg. Annie Tremblay, executive-vice president who manages Tremcar's Ohio locations, is at work reviewing different options to increase sales of other product lines. l F O N c or sey ick iscoe