A community tree planting in fall of 2014 in Penrose Park, St. Louis, Missouri. Forest ReLeaf of Missouri provided thirty 15-gallon trees for free.
When first opened, Plant MOre Trees is in "statewide" mode,
meaning all planting projects can be seen by guests with
char ts and repor ts summarizing planting effor ts across all
organizations. By clicking on a planting project in the map,
users can see project details and zoom to individual trees.
At that point, char ts and repor ts reflect just the data for that
organization or project.
The Plant MOre Trees implementation committee recognizes
that statewide communications will be critical for motivating
planting organizers to enter their planted tree data. To that
end, the committee is creating comprehensive public rela-
tions and marketing strategies and tactics aimed at raising
awareness and generating excitement about the one million
tree goal. This campaign will include incentives and even
some friendly competition across MCFC's defined regions.
FRM's Community Forester will play a key role in this new
effor t as well and will work closely with groups across the
state to encourage and assist them with plotting details
about their planting events.
With suppor t from the Missouri Community Forestry Council,
coordination by Forest ReLeaf of Missouri and technical exper-
tise from Plan-It Geo, the vision of having one million new
urban trees planted throughout Missouri is becoming a reality!
Leading the Way
PHS and FRM are on the forefront of web/mobile technologies
for urban forest management and will enjoy many benefits from
increased awareness to new funding sources. There will also be
challenges in terms of learning curve, changes in technologies,
paying for long-term hosting and maintenance, and adoption
by users. These tools increase in value the more they are used,
but if we bring the horse to water, will it drink? We're hoping so.
Visit these recently launched websites to explore their data and
tools and to learn more:
The Plant One Million project of the PHS: http://pg-cloud.com/phs
The Plant MOre Trees project of the MCFC:
http://pg-cloud.com/PlantMOreTrees
The BranchOut Campaign in Columbus, Ohio:
https://www.columbus.gov/branch-out
The onemilliontreesmississauga project in Ontario:
http://www.onemilliontrees.ca
Dana Dentice (Plant One Million Program Manager, PHS), Chris
Peiffer (Plan-It Geo), and Donna Coble (Executive Director,
Forest ReLeaf of Missouri) contributed content to this story.
www.urban-forestry.com 15
