Truck Parts and Service | Heavy Duty Trucking, Aftermarket, Service Info
Issue link: https://read.dmtmag.com/i/652971
Promotional documents and sales fl iers are two of the most popular forms of cooperative marketing. 20 Sales & Marketing M arketing is not an easy task for aftermarket distributors. When you carry hundreds of product lines and thousands of components there's no easy way to promote all of them. Fortunately for the independent after- market, this uphill battle does not have to be fought alone. Supplier cooperative marketing programs provide distributors access to funds and marketing materials produced specifi cally to help them promote their vendors' products in the aftermarket. These programs are designed to lessen a distributor's marketing load, and help both ends of the distribution channel target the end user. And because they are funded solely by vendors, there's no reason every aftermarket distributor shouldn't be using them. Cooperative marketing helps dis- tributors reach their customers, says Dan Bond, president at A-1 Truck Parts. "It helps us get messages out," he says. "And that helps, because I want to make sure we're getting as many pieces of [promotional materials] in front of the guys that throw the box away as possible." Debbie Polok, president at Southwest Truck Parts, agrees. "The money is there for you," she says. "There's no reason not to take advantage of it." Most aftermarket suppliers offer some form of cooperative marketing. Not ev- ery supplier names the program as such, but most make it point to allocate funds specifi cally for distributor-level market- ing campaigns. Hendrickson has offered a coopera- tive marketing program for distributors in place for decades, and uses prior year sales to determine how much marketing dollars each distributor can access during a given year, says Brian VanCamp, seg- ment manager – Aftermarket. Other distributors have similar programs. Meritor distributors be- come eligible for cooperative T R U C K P A R T S & S E R V I C E | M a r c h 2 0 1 6 By Lucas Deal, Editor lucasdeal@randallreilly.com Promotional Partnership Authorized Distributer of Genuine Hendrickson Parts Contact us at: www.truckpro.com VS-227 Height Control Valve Cam Tube System ™ TRI-FUNCTIONAL ® Bushings Air Springs * Shocks * The VS-227 kit adapts to fit all trailer air suspensions regardless of manufacturer, model or year. Order and stock only one valve part number to meet all your trailer needs. Hendrickson designs proprietary air springs tested to deliver optimal performance on Hendrickson suspension systems for specific applications. Hendrickson designs shocks with specific strokes, seal designs, bore diameters, and dampening characteristics to deliver un- paralleled ride and handling performance which also minimizes stress absorbed by the frame and other suspension components. Part #'s: www.hendricksonparts.com Part #'s: Part #: VS-227 Hendrickson's patented Cam Tube System ™ with a unique 4-tabbed design is manufactured with tight tolerances creating a clamping force that is symmetric around the cam tube for longer component life. * Contact TruckPro for the correct part number for your application. TRI-FUNCTIONAL ® Bushing Tools AAT 23K & 25K S-21800, S-20901, S-25873 AAL 23K & 25K S-23720, S-23613, S-23614, S-23721, S-23611, S-23612 AANT S-21800, S-20901 AAT & AANT S-23566, S-24023 AAL S-23651, S-23566, S-2212 Part #'s Bushing Kits Wide: S-24691 Narrow: S-26321 Pivot Bolt Kits Wide: S-24679 Narrow: S-24705 Bushing Tools Wide: S-21307 Narrow: S-24736 Part #'s: Part #: S-28890 Hendrickson's patented design provides a unique bushing that delivers enhanced road stability and ride quality by controlling the horizontal, vertical and roll forces a trailer generates during operation. Increased uptime is the objective. The use of Hendrickson tools will provide an efficient and safe operation when installing Hendrickson original TRI-FUNCTIONAL Bushings. 45745-416 02-16 Printed in United States of America Information contained in this literature was accurate at the time of publication. Product changes may have been made after the copyright date that are not reflected. © 2016 Hendrickson USA, L.L.C. All Rights Reserved VS-228 has the same benefits as VS-227, but with an integral dump valve. PROMO Valid from October 1 to December 6, 2014 TRUCK PARTS For every $4,000 spent on HENDRICKSON TRUCK AND TRAILER PRODUCTS*, from October 1 st to December 6 th , receive a $100 Gift Card and the chance to win 1 of 3 SONY 60" TVs. *Excluding complete suspensions and axles BOLSTER SPRING 60879-000L HN522 (2 pieces) WOW 209 99 34013-087L 340-520 Series 34013-088L 340-520 Series BAR PIN END BUSHING KITS 34013-087L 89 99 34013-088L 89 99 KITS WOW Always use Hendrickson Genuine Parts for the best quality in the industry. Ask how to get genuine parts from the Pro-Genuine™ service member listed below Always use Hendrickson Genuine Parts for the best quality in the Original part. Original fit. Original performance. Midwest Wheel Companies Des Moines, IA Clear Lake, IA Davenport, IA Cedar Rapids, IA Sioux City, IA Kansas City, MO Belton, MO Midwest Wheel is your source for Hendrickson truck parts. Seven Branch Locations... Contact your local branch to learn more about Hendrickson Genuine Parts Visit us on the web ... www.midwestwheel.com The tremendous upside distributors can fi nd through cooperative marketing