Cheers - March/April 2016

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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Page 2 of 59 3 March/April 2016 • CONTENTS March/April 2016 • Vol. 27 No. 2 On The Cover : The 2016 Wine and Spirits Growth Brand winners Cover art by Dodi Vessels 43 16 47 22 features 18 3 March/April 2016 • 16 Tequila Talk Why consumers are still crazy for this and other agave-based spirits By Jack Robertiello 22 Rockin' Robin Gourmet burger chain Red Robin is tweaking its brand to emphasize beer By Kyle Swartz 43 Sherry on Top Fortifi ed wines like sherry and port gain traction in bars and restaurants By Thomas Henry Strenk 47 Guide to IPAs The India pale ale style of beer has spawned several different iterations By Erika Bolden 27 And the Winners Are… Presenting the 2016 Spirits and Wine Growth Brands By Jeremy Nedelka and Kyle Swartz COVER STORY

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