EquipmentWorld.com | April 2016
37
T
elematics can help
you manage truck
and equipment as-
sets, saving money,
reducing downtime
and improving the effi ciency of
operations. But, this only works
if the information provided by
your telematics feed is used to
change the behaviors of driv-
ers and equipment operators.
However, changing behavior
and achieving employee buy-in
on a telematics program can be
a tricky proposition.
Telematics vendors, third
party and OEM, sell the technol-
ogy primarily based on ROI, or
return on investment. That's also
how fl eet managers sell it to
their company's upper manage-
ment. But, if you go preaching
corporate cost savings to the
drivers and operators, the re-
sponse will likely be lukewarm
at best.
Who profi ts?
Telling an hourly worker that
this new technology is going to
save the company money may
ring hollow. Some companies
give bonuses to employees
for reducing idle time, using
telematics data to determine
how much fuel is saved. But,
that approach is fraught with ac-
counting challenges.
Establishing a baseline for fuel
use could require months of
telematics
TELEMATICS 101
USING TELEMATICS
TO CHANGE
BEHAVIORS
Cost-savings don't mean much to the rank and fi le. Use
accurate data and good psychology for best results.
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by Tom Jackson and Dan Samford
