Issue link: https://read.dmtmag.com/i/670021
6 V I N E YA R D & W I N E RY M A N A G E M E N T | M a y - J u n e 2 016 w w w. v w m m e d i a . c o m Vineyard & Winery Management (ISSN 1047-4951) is published bimonthly by Vineyard & Winery Services, Inc. Business office is located at 421 E Street, Santa Rosa, CA 95404. Tel: (707) 577-7700. Robert Merletti, presi- dent and publisher. Cover and contents are copyright protected © 2016. Unauthorized duplication prohibited. Periodical Postage Paid at Santa Rosa, CA and additional mailing offices. Postmaster: Please send Form 3579 to Vineyard & Winery Management, Box 14459, Santa Rosa, CA 95402-6459. 88 92 96 13 106 17 23 29 MANAGEMENT Marketing Your Strengths Tapping into what makes your winery unique — and spreading that message year-round — will help keep you top-of-mind among consumers. By Tom Jackson Scene at: The 2016 International "East Meets West" Wine Challenge Frank Family Vineyards 2013 Pinot Noir, Napa Valley, Carneros, Wins Overall Best Wine Scene at: Craft Beverages Unlimited Midwest and East Annual conferences and trade shows visit St. Louis, Mo.; and Asheville, N.C. COLUMNS & DEPARTMENTS News in Focus A closer look at the industry's news headlines. By Julie Fadda Powers End Post: A Pregnant Pause Is the way we think about wine shifting back toward the puritanical? New guidelines indicate yes. But fortunately, one policy doesn't make a trend — yet. By Tyler Colman ON THE BEAT Wine Wise Marketing: Where's the Money? There may not be a pot of gold at the end of the social media rainbow, but there could be something more valuable — lifelong customers. By Jennifer Strailey Market Watch: A Glass Half Full Wine by-the-glass programs are evolving to accommodate new dining trends. By Tim Teichgraeber Northwest Watch: New Frontiers Walla Walla Valley is primed for vineyard development. By Sean P. Sullivan Editor's Desk Spotlight Calendar Advertiser Index 10 100 104 105 ............63 ............41 ............17 ............22 29 88 96