7 8 V I N E YA R D & W I N E RY M A N A G E M E N T
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M a y - J u n e 2 016
w w w. v w m m e d i a . c o m
The bee's knees of beverages is
gaining in popularity.
iven its ancient roots and role in tra-
dition — Druids and Beowulf toasted
with it, after all — many people associate
mead with Renaissance faires, and quite
a few mead makers say they discovered the
beverage there.
It will come as no surprise that many con-
sumers of mead are craft brewers: They love
to trade their brews and push the envelope
with flavor twists. Mead provides another plat-
form for creating a whole new assortment of
fruit- and spice-based alcoholic beverages.
Other mead devotees are history lovers and,
often, reenactment fans. Some are members
of the SCA (Society for Creative Anachronism),
others religiously attend Renaissance faires to
pour their meads, and some just like wearing
skins and horns and throwing wild Viking par-
ties where the mead flows as freely as the fun.
BY LAURA NESS
