Issue link: https://read.dmtmag.com/i/670021
w w w. v w m m e d i a . c o m M a y - J u n e 2 016 | V I N E YA R D & W I N E RY M A N A G E M E N T 3 9 on one of these displays. It looks beautiful and natural," says Mat- thew Lerwill, PackageOne's vice president of marketing. CREATING PREMIUM CUES Many consumers rely on the packaging to indicate wine quality. can eliminate the partition between bottles. The bottles fit tightly into the box but, because there's no cushioning, a brand owner needs to be confident about the quality of the glass it's using, and also con- sider using labels that won't scuff. But they'll realize the cost-savings of using less materials. Eco-packaging decisions can extend to in-store marketing, too. PackageOne offers an in-store dis- play unit made from its own ECOR material that's easy to assemble, light but with the strength to sup- port the weight of a display of bottles, is printable and recyclable. ECOR is made from forest, agricul- tural, textile and urban waste. It can be made into almost any shape or design, letting brands put a creative spin on their displays. "You can put 50 to 60 bottles of a standard Claret "We need to invest more in the label printing and have a really good design to give correct cues to the consumer and the trade about the quality and price," says Sterling. If a producer selects a lighter bottle, the premium product and environmental cues can come from other packaging elements, she PackageOne's in-store display units are made from forest, agricultural, textile and urban waste and can be made into almost any shape or design. 1-800-797-2772 sales@primera.com www.primeralabel.com Print & Apply Your Own Labels