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planning & budgeting guide TOP SELLERS
FINAL APPROVAL
Signature Date______/______/ ______
Signature Date______/______/ ______
Follow-up by Date______/______/ ______
Additional Notes
THEME
What type of packaging do you want to use?
❑ None ❑ Gift packaging
❑ Individually wrapped ❑ Custom
❑ Other ❑ Envelope
MEASURE ITS SUCCESS
How will you track the success of your program?
DEADLINE
What is the date and plan for educating internal
teams (marketing, sales, etc.)?
Date ______/______/ ______
When and where must the message get to the
audience for maximum effect?
❑ Trade show date ______/______/ ______
❑ Special event date ______/______/ ______
❑ Holiday date ______/______/ ______
❑ Product intro date ______/______/ ______
❑ Other date ______/______/ ______
The Calendar of Events can help you generate
ideas for the best launch date of your program.
