Issue link: https://read.dmtmag.com/i/710403
TOP SELLERS planning & budgeting guide 116 AUDIENCE DEMOGRAPHICS ❑ Income level_____________________ ❑ Geography______________________ ❑ Age range_______________________ ❑ Men ❑ Women ❑ Both ❑ Other___________________________ MESSAGE What major point do you want to communicate? If you could sum up your message in one sentence, what would you say? THEME Does your promotion fit any theme? The list on the previous page may help you generate some ideas. What is the theme of your promotion? What tone would you like to project? ❑ Exciting ❑ Informative ❑ Urgent ❑ Authoritative ❑ Factual ❑ Competitive ❑ Educational ❑ Aggressive MEDIUM What is the best way to reach your audience? How will the fulfillment be handled? ❑ Hand-delivered by assigned staff members ❑ In-house mailroom ❑ Outsourced fulfillment house Are there any other sales collateral or marketing campaigns that this product must work with? ❑ Cover letter ❑ Your catalog/brochure/flyer ❑ Another promotional product ❑ Direct mail ❑ Hand-deliver ❑ Phone call ❑ Email ❑ Fax ❑ Face-to-face meeting ❑ Internet advertising ❑ Networking ❑ Ceremonies ❑ Trade shows ❑ Broadcast advertising ❑ Gift with purchase ❑ Bundled with product AUDIENCE Who is your primary audience? ❑ Present customers ❑ Prospective customers ❑ Employees ❑ Students ❑ Lost customers ❑ Top customers__________% ❑ Job function or title________________________________________________________