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Step-by-Step
Promotional Planning and Budgeting Guide
planning & budgeting guide TOP SELLERS
All of the steps are included in this guide to help you build and execute a successful
promotional program. Plan out the steps and get started.
EVENT DESCRIPTION
❑ Business-to-Business ❑ Business-to-Consumer ❑ Internal
Budget:
Schedule:
Date of event/program launch: / /
Order Date: / /
Production Date: / /
Delivery Date: / /
Drop Date: / /
OBJECTIVES
What are you trying to achieve?
❑ Other
Employees
❑ Motivate
❑ Improve morale/
performance
❑ Performance rewards
❑ Recognition
Customers
❑ Thanks
❑ Traffic builder
❑ Encourage use/trial
❑ Gift with purchase
Awareness
❑ New product launch
❑ Rename/reposition
❑ Promote
❑ Cross/upsell
PREPARED FOR
Company:
Contact:
Phone: Website:
Email:
