Contents:
JULY 2012 | Volume 55 | Number 7 Cover Image ©istockphoto.com/digitalgenetics.
departments
6 Upfront 7 Anonymous Distributor 8 Industry News 26 Marketplace 27 Key Distributors 30 Advertisers' Index
products
22 Equipment Focus: Turf Renovators
10 features
10 OPE Dealer Mid-year Progress Report Outdoor Power Equipment recently surveyed dealers on their expectations and results for the first half of 2012, as well as their outlook for the second half of the year.
16 Increasing Shop Profitability Series (Part III):
Creating a profit-centered mindset In part three of a series on increasing shop profitability, Jim Yount, founder and CEO of Jim Yount Success Dynamics LLC, stresses the importance of developing the proper mindset to take your service department from a cost center to a profit center, and he provides the numbers to back it up.
20 Managing online leads
for higher sales conversion rates Bob McCann, ARI's director of education, shares a proven strategy designed to turn more online leads into sales.
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by M2MEDIA360, a Bev-Al Communications, Inc. company, at 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. For subscription information and requests, call Subscription Services at (845) 856- 2229. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. Single copies or back issues, $8 each US; $12 Canada/ Foreign. Sourcebook $15. Periodicals postage paid at Park Ridge, IL, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2012, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher.
4 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com 30 New Products 16
