Issue link: https://read.dmtmag.com/i/743328
Timing is critically important as January is a prime time for The Louisville Show, as builder/developers, retailers, community owners/operators and installers want to place orders and have inventory delivered in time for the early selling season. This schedule allows everyone the time to investigate and compare competing manufacturers and supplier ex- hibitors. By coming to Louisville, you can assemble the components of a plan that will overwhelm your competition in the Midwest and help you be the leader in the region's manufactured housing industry. When you exhibit at Louisville, you will give buyers the luxury of an actual walk- through of your home, service or product in a unique, hands-on environment. You will be able to relate to your customer base, under- standing their wants and needs, as well as an- swering on-the-spot questions or concerns. This is a great opportunity for your business to get a grasp on where the future of the industry is headed. It's critically important to sign up now, be- cause space will be at a premium in a matter of weeks…if not days. The Louisville Show is your best bet in 2017…if you're ready for the challenge of winning new customers! ndustry Knowledge and Experience SEMINARS Wednesday, January 18 8 AM How to Buy New Homes at the Louisville Show Andrew Winterkorn, Latham Buying Group, Dee Pizer MHM, Zeman Homes, Tammy Fonk, Home- First Certified Communities, Paul Cappucilli, National Buyer's Group, George Allen, moderator Experienced buyers in the manufactured housing industry will guide community owners and retail- ers through the negotiation process and advantages of buyer's groups. Learn how to save money while maximizing buyer power. 9 AM Understanding the New Housing Economics and Manufactured Housing's Strategic Niche David L. Funk, Roosevelt University Key housing economic indicators and trends will be discussed, along with accessing demand and reaching underserved niches for manufactured housing. Thursday, January 19 8 AM How to Sell Manufactured Homes -- Ken Corbin Learn how to build more traffic, sell more homes and generate referrals, as well as energizing your sales approach and changing dynamic thinking that leads to great results. 9 AM Methods of Financing Your Customers -- Ken Rishel, Rishel Consulting Group Customer financing is a key ingredient in success today. Learn the pros and cons of various financ- ing methods and how to maximize the conversion of customers willing to buy into actual paying cus- tomers. 10 AM Internet Marketing Trends and Tactics -- Darren Krolewski, MHVillage Dynamic shifts in consumer preferences mean that Internet marketing tactics can earn more busi- ness and keep you ahead of the competition. Friday, January 20 8 AM How Technology Is Changing the Way We Sell -- Chad Carr, Rain Maker Software Explore technological advances that are changing how we market and sell homes and how future changes will impact how dealers and their sales team work. 9 AM What in the World Is Going On With HUD's Installation Program? Frank S. Bowman, and Other Industry Leaders Who Are Dealing with This Issue 2017 JANUARY 18-20