CONTENTS
Boating Industry
www.BoatingIndustry.com
4 | Boating Industry | November 2016
6
AT THE HELM
16 reasons to attend MDCE 2016
By Jonathan Sweet
18
SALES & MARKETING
Why you are losing boat sales
By Matt Sellhorst
8
INDUSTRY NEWS
• Q&A with Josh Linkner
• Kawasaki introduces stand-up Jet Ski SX-R
• Bass Pro Shops to acquire Cabela's
+More top stories
20
Q&A
Joe Curran, COO, Iconic Marine Group
By Jonathan Sweet
50
TOP 100 SPOTLIGHT
Clark Marine: Detailed delivery helps
educate customer
By Brianna Liestman
The November issue
of Boating Industry
is also available in
digital format at
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digital-archives.
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1
DI VILIO: 4 WAYS
THIRD-PARTY SALES
CHANNELS DRIVE
SALES AND
GENERATE LEADS
In a recent blog post, Justin Di Vilio wrote about
why he's worried about leveraging third-party
services to improve boat sales: "Listing your
inventory on these third-party sales sites can help
you reach more potential buyers and generate
more exposure for your business. These websites
are some of the fi rst places shoppers search
when they're in the market for new or used boats,
with thousands of shoppers browsing them each
day. Shoppers can easily browse boats from mul-
tiple dealers (and, in some cases, private sellers)
to fi nd the right fi t for them."
Read more at BoatingIndustry.com/blogs
ENEWS
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TOP 100
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TOP 100
Visit BoatingIndustry.com
on December 9 to get
your fi rst look at the
2016 Top 100.
