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AUGUST 2012 J OURNAL August2012 The Magazine For Manufactured & Modular Housing Professionals ABOUT THE COVER This month's cover photo is courtesy of Nationwide Homes. For more information visit their website at: www.nationwide-homes.com DANNY GHORBANI FHFA, Fannie & Freddie Drop Ball DANNY Quit Worrying About The Safe Act FRANK ROLFE VOL. 32 NO. 8 JOURNAL President&Publisher .......................Jim Visser STAFF Office Manager & Associate Editor . . . . . . . . . . . . .Shelia Stiner CirculationManager ........................ShirleyVisser Photography ............................JamesVisser,Jr. National Modular Sales Consultant . . . . . . . . . . .Melissa Bishop Contributors Political And Associations . . . . . . . . . . . . . . . . .Danny Ghorbani MH Association for Regulatory Reform and Richard Jennison, Manufactured Housing Institute maine's first energy efficient community Keiser Industries opens Maine's first and only 100% energy efficient community. mharr viewpoint Danny Ghorbani discusses how FHFA, Fannie and Freddie dropped the ball again. service & set-up George Porter discusses things that need inventing. mhi focus DickJennison discusses special testimony to Congress. community consultant FrankRolfe discusses how to quit worrying about The Safe Act. marketing consultant Scott Stroud discusses selling to or against buyer perceptions. sales management Grayson Schwepfinger continues his series of articles on sales management. development marketing Ed Hicks discusses what to do when your community loan comes due. sales & marketing John Graham discusses 10 ways to fire-up your business that work. 6 10 Don't Miss Out... 12 14 18 20 22 24 26 Mailing Address: P.O. Box 288 Manchester, GA 31816 Shipping Address: 1069 Judson Bulloch Road Warm Springs, GA 31830 E-Mail: news@journalmfdhousing.com Web Page: www.journalmfdhousing.com Volume 32 Issue 8. THE JOURNAL is sent monthly. All rights are reserved. Permission to reprint given only upon written request. The Journal is solely owned and operated by J & S Publishing Co. and is not affiliated with or run by any outside organization. It is solely supported by advertising and is dis- tributed to industry related businesses throughout the United States. Any questions or comments should be forwarded to Jim Visser, President and Publisher at 706-655-2333. POSTMASTER: Send address changes to THE JOURNAL, P.O. Box 288, Manchester, GA 31816. The SeptemberIssue is our Financial Focus Edition Reserve your ad space now. Call 706-655-2333 Development Finance,Marketing & Retailing . . . . . . . .Ed Hicks Service&Set-Up ...........................GeorgePorter Sales Management . . . . . . . . . . . . . . . . .Grayson Schwepfinger Modular Consultant ..........................ScottStroud CommunityConsultant ........................FrankRolfe The ONLY Monthly Industry Magazine! contents THE THE