Issue link: https://read.dmtmag.com/i/807954
STiR coffee and tea 47 www.world-of-coffeeandtea.com BREW IN ASIA THE BEST Koelnmesse Pte Ltd Ms. Jennifer Chiah Tel: +65 6500 6738 Fax: +65 6294 8403 j.chiah@koelnmesse.com.sg 4th International Trade Exhibition for the Coffee and Tea Industry in Asia Jointly organized by Powered by The Thai Chamber of Commerce 2017 31 MAY - 04 JUNE IMPACT Exhibition & Convention Center Bangkok, Thailand Challenger 1 3rd edition of Celebrity Coffee Bar will be hosted at Challenger 1. The celebrity baristas will showcase their specialty at specific timing so save the dates! C M Y CM MY CY CMY K WoCT17 89x254mm STIR Mag17 Ad.ai 1 24/1/17 12:00 pm The coffee belt wraps around the globe and offers good conditions for coffee plantations. The biggest coffee producers in Africa, parts of Asia, South and Central America are located within this imaginary belt. Climate change may widen this zone over time. The Brazilian state Minas Gerais which is located 18.5 de- grees south of the equator has produced award-winning coffees, drawing the attention of the specialty coffee market which has relied on growers there to reliably supply nearly one third of the world's coffee. That is changing. Capricorn coffee belt Coffee growers are now eying lands near the Tropic of Capri- corn, where well established seasons offer ideal temperatures from a subtropical climate. There are big variations in tempera- ture during the day with cooler nights that allow large, full- flavored cherries to mature. Sorocabana (in São Paulo state) and Norte Pioneiro (Paraná state) were well known coffee producing areas in the past and now, these regions are awakening to specialty coffee. Paraná borders the Atlantic where the deepwater port of Paranaguá handles the largest volume of agricultural goods of any port in Brazil, cargo valued at $4.3 billion in 2014. Edgard Bressani, one of the principals at Capricornio Cof- fee, says conditions are ideal for growing in this region. He be- lieves the "Capricorn coffee belt" with its desirable sensorial profiles will become a major source of specialty coffee. Capricornio exported 30,000 60-kilo bags in 2016/2017. He estimates production in the region at 600,000 bags. "Our plan is to export 150,000 bags in five years," explains Bressani. "These numbers give a direction to our work today and for the future," he said. Reaching this goal will be challenging but an action plan is already defined. The company has established offices in Piraju in São Paulo and Jacarezinho in Paraná and is betting that its close relationship with producers from this region will produce large quantities of specialty-grade coffees using the latest techniques. All three partners at Capricornio Coffees are Q-Graders who regularly taste samples and calibrate in daily cuppings with their staff to meet exacting standards.