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OCTOBER 2012 J OURNAL October 2012 The Magazine For Manufactured & Modular Housing Professionals Champion Home \ Ty Pennington Helps Put The Final Touches on TV Personality 11 32 EDITION 32 nd nd ABOUT THE COVER This month's cover photo is courtesy of Champion Homes. For more information visit their website at: www.championhomes.com VOL. 32 NO. 10 JOURNAL President&Publisher .......................Jim Visser STAFF Office Manager & Associate Editor . . . . . . . . . . . . .Shelia Stiner CirculationManager ........................ShirleyVisser Photography ............................JamesVisser,Jr. National Modular Sales Consultant . . . . . . . . . . .Melissa Bishop Contributors Political And Associations . . . . . . . . . . . . . . . . .Danny Ghorbani MH Association for Regulatory Reform and Richard Jennison, Manufactured Housing Institute feature story Champion brings together both sides of political aisle at national conventions. mharr viewpoint MHARR appeals to Obama and Romney for Action. service & set-up George Porter discusses gas and electric water heaters. 9 12 14 development marketing Ed Hicks discusses selling and leasing homesites at the same time in an LLCommunity. 18 mhi focus Dick Jennison discusses how recent meeting points to rebound and revitalization. community consultant Frank Rolfe discusses the other side of MH Communities. marketing consultant Scott Stroud discusses selling to or against buyer perceptions. sales & marketing John Graham discusses how your questions can make the sale. sales management Grayson Schwepfinger continues his series of articles on sales management. 20 22 24 26 28 Mailing Address: P.O. Box 288 Manchester, GA 31816 Shipping Address: 1069 Judson Bulloch Road Warm Springs, GA 31830 E-Mail: news@journalmfdhousing.com Web Page: www.journalmfdhousing.com Volume 32 Issue 10. THE JOURNAL is sentmonthly. All rights are reserved. Permission to reprint given only upon written request. The Journal is solely owned and operated by J & S Publishing Co. and is not affiliated with or run by any outside organization. It is solely supported by advertising and is dis- tributed to industry related businesses throughout the United States. Any questions or comments should be forwarded to Jim Visser, President and Publisher at 706-655-2333. POSTMASTER: Send address changes to THE JOURNAL, P.O. Box 288, Manchester, GA 31816. Development Finance,Marketing & Retailing . . . . . . . .Ed Hicks Service&Set-Up ...........................GeorgePorter Sales Management . . . . . . . . . . . . . . . . .Grayson Schwepfinger Modular Consultant ..........................ScottStroud CommunityConsultant ........................FrankRolfe The ONLY Monthly Industry Magazine! Don't Miss Out... The NovemberIssue is our Show Preview Edition Reserve your ad space now. Call 706-655-2333 contents THE THE