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DECEMBER 2012 Louisville Show Edition J OURNAL December 2012 The Magazine For Manufactured & Modular Housing Professionals ABOUT THE COVER This month's cover photo is courtesy of Louisville Convention & Visitors Bureau, photographer Dan Dry. VOL. 32 NO. 12 JOURNAL President&Publisher .......................Jim Visser STAFF Office Manager & Associate Editor . . . . . . . . . . . . .Shelia Stiner CirculationManager ........................ShirleyVisser Photography ............................JamesVisser,Jr. National Modular Sales Consultant . . . . . . . . . . .Melissa Bishop Contributors Political And Associations . . . . . . . . . . . . . . . . .Danny Ghorbani MH Association for Regulatory Reform and Richard Jennison, Manufactured Housing Institute louisville show, january 23-25 Find out all the details of the upcoming show in Louisville, Kentucky. mharr viewpoint Danny Ghorbani discusses two steps to turn around the Federal Program. service & set-up George Porter discusses service & set-up for manufactured housing. development marketing Ed Hicks discusses the survival of the manufactured housing industry. mhi focus Dick Jennison discusses MHI's advocacy on key industry issues. community consultant Frank Rolfe discusses Christmas gifts for the community owner. marketing consultant Scott Stroud discusses the 7 numbers that drive your business. sales management Grayson Schwepfinger continues his series of articles on sales management. get it quick Find out information on advertisers in this issue. 10 14 Don't Miss Out... 18 20 22 24 26 28 29 The January Issue is our Great Southwest Home Show Edition Reserve your ad space now. Call 706-655-2333 Mailing Address: P.O. Box 288 Manchester, GA 31816 Shipping Address: 1069 Judson Bulloch Road Warm Springs, GA 31830 E-Mail: news@journalmfdhousing.com Web Page: www.journalmfdhousing.com Volume 32 Issue 12. THE JOURNAL is sentmonthly. All rights are reserved. Permission to reprint given only upon written request. The Journal is solely owned and operated by J & S Publishing Co. and is not affiliated with or run by any outside organization. It is solely supported by advertising and is dis- tributed to industry related businesses throughout the United States. Any questions or comments should be forwarded to Jim Visser, President and Publisher at 706-655-2333. POSTMASTER: Send address changes to THE JOURNAL, P.O. Box 288, Manchester, GA 31816. Development Finance,Marketing & Retailing . . . . . . . .Ed Hicks Service&Set-Up ...........................GeorgePorter Sales Management . . . . . . . . . . . . . . . . .Grayson Schwepfinger Modular Consultant ..........................ScottStroud CommunityConsultant ........................FrankRolfe The ONLY Monthly Industry Magazine! contents THE THE

