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Hesse Proposes Peer Challenge Program nated $5,000 to the RV/MH Heritage Foun- dation, Inc.'s current "Burn the Bank Note" campaign for Blue Ox's Jay Hesse Contributes $5,000 to Hall of Fame Jay Hesse, president of Blue Ox, has do- its Elkhart, Ind.-based RV/MH Hall of Fame and museum (Hall). Hesse, who also Jay Hesse serves on the Hall's executive committee as vice chairman, proposed to Hall President Darryl Searer an idea de- signed to reach the "Burn the Bank Note" challenge even sooner. Hesse's idea is what he describes as a Peer Challenge The Peer Challenge program works like this: Once a company or individual makes a contri- bution of $1,000 or more, he or she would be- come the challenger and could challenge up to three other companies. The challenger would go to theHall's web site and enter a few lines of information about the company or individual they intend to challenge. The web program then generates and sends a personalized, de- tailed e-mail informing them that they have been challenged to match the challenger's do- nation. Hesse believes the challenger should chal- lenge others in their own industry and market segment. In other words, an RV supplier would challenge another RV Supplier, a man- ufacturer another manufacturer, a distributor a distributor or an individual would challenge an- other individual. Hesse said, "The challenged company or in- dividual basically has three choices. First, and ideally, to match the challenger's donation; second, contribute a different amount either greater than or less than the original chal- lenger's donation and start a new challenge; or finally, ignore the challenge, which we hope they will not do. If theymatch the challenge or start a new challenge then they would challenge others. This bicycling effect could result in more donations and be a huge benefit to the Hall." Searer said, "This is a great idea. Jay's Peer Challenge program should help us achieve our goal much quicker. I've learned since becom- ing president of theHall that people in both the RV and Manufactured Housing industries are generous and would be happy to make a contri- bution if asked. And the Peer Challengemakes it easy to ask." The goal is to raise $150,000 in voluntary contributions byApril 30, 2013, to bematched by the Robert "Boots" Ingramfamily, which has offered a $50,000 challenge grant, and that $200,000 would pay off theHall's bank note to 1st Source Bank. Tax-deductible gifts, adds Searer, may be made by mail, in person at the Hall, by phone at (800) 378-8694, or through the Hall's web site: www.rvmhhalloffame.org. DECEMBER 2012 6 THE JOURNAL No. 4 on Get It Quick Page