Contents:
DECEMBER 2012 | Volume 55 | Number 12
Cover photo provided by John Deere.
departments
6 Upfront
8 Anonymous Distributor
10 Industry News
30 Marketplace
31 Key Distributors
34 Advertisers' Index
products
26 Equipment Focus:
Commercial Riding Mowers
24
22
features
15 GIE+EXPO 2012 recap
OPE Editor Steve Noe provides extensive coverage of what transpired
at GIE+EXPO 2012.
22 Leveraging voice communications
in your dealership
Irv Shapiro, CEO of Ifbyphone, informs dealers on how they can use
voice-based communication solutions to quickly capture and convert
sales leads.
24 Integrating technology-based solutions
to grow sales
Campion Jaques, director of content services at ARI, will share how
electronic parts catalogs, when integrated with your website and your
business management system, can help you sell more stuff.
4
OUTDOOR POWER EQUIPMENT
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558)
(USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published
monthly by M2MEDIA360, a Bev-Al Communications,
Inc. company, at 1030 W. Higgins Road, Suite 230, Park
Ridge, IL 60068. POSTMASTER: Please send change of
address to Outdoor Power Equipment, PO Box 4290,
Port Jervis, NY 12771. For subscription information
and requests, call Subscription Services at (845) 8562229. Subscription rates: 1 year, $25 US & Poss.; 2 years,
$40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years,
$76 Canada/Foreign. All subscriptions are payable
in advance in US funds. Send payments to Outdoor
Power Equipment, PO Box 4290, Port Jervis, NY 12771.
Single copies or back issues, $8 each US; $12 Canada/
Foreign. Sourcebook $15. Periodicals postage paid at
Park Ridge, IL, and additional mailing offices. Cana ian
d
GST Regs ra ion Num er: R125906743. © COPY IGHT
it t
b
R
2012, OUTDOOR POWER EQUIP ENT. Ma rial may not
M
te
be re ro uced or photocopied in any form without the
p d
written permission of the publisher.
www.outdoorpowerequipment.com
