Fleet Management News & Business Info | Commercial Carrier Journal
Issue link: http://read.dmtmag.com/i/1004801
Road Choice has been around for a few years, but in that short time has become a leader in the all-makes parts market. Having grown from just a few product lines in 2013 to over 40 product lines today, Road Choice Truck Parts has built a strong following among customers who are looking for a true all-makes solution. The commitment is symbolized by the shield that represents the rebran- ded line of parts. "We believe the shield is a perfect symbol for a brand that stands for confidence and commitment." says Todd Shakespeare, Director of Marketing for the Road Choice brand. Customers will notice the bold new branding on retail shelfs at Mack and Volvo Dealers across North and South America. CONFIDENCE STARTS WITH QUALITY. Managing maintenance for a fleet operation is no small undertaking. Road Choice gives fleet managers peace of mind by delivering parts that meet or exceed original OE specifications. WARRANTY PROTECTION THAT LEADS THE INDUSTRY. Each Road Choice part comes with a minimum of a 1-year warranty against product failure. In some cases the warranty is longer, and when coupled by professional installation at your Mack or Volvo dealer can even include extended labor coverage. n P A R T N E R S O L U T I O N S / R O A D C H O I C E T R U C K P A R T S Road Choice ® Truck Parts is bringing a new commitment to the all-makes parts market.