Issue link: http://read.dmtmag.com/i/100792
Honore Comfort, executive director of Sonoma County Vintners, presents Sonoma���s new brand mark to SCV members. Photo: Tina Luster Comfort. ���Around that the concept grew to build an identity for Sonoma County to wine drinkers around the world.��� The first set of meetings includ- ed a marketing team of grape, wine and tourism leaders managed jointly by Sonoma County Vintners and the Sonoma County Winegrape Commission, with the help of BHC Consulting, which has worked with Williams Selyem Winery and Fetzer Vineyards, with the goal of defining the brand essence and target audience for Sonoma County as it relates to grapes, wine and tourism. ���Wine is the No. 1 driver to Sonoma County, but wine is not the only part of the experience,��� said Sara Cummings, director of communications for Sonoma County Vintners. ���We defined the character of Sonoma County as genuine, independent and adventurous,��� added Comfort. ���Our core audience can be described as experience-seekers, people who are confident, independent thinkers with natural curiosity and a sense of discovery who like to try new things. It���s something we offer that���s different from many other regions. We can offer that in a big way.��� With the brand essence defined, the groups then moved on to develop the brand mark for Sonoma County, employing Landor Associates, a strategic brand consulting and design firm that recently partnered with Newsweek magazine to uncover the world���s greenest brands. ���Bottom line, wines from Sonoma County and its AVAs are known for quality and value at every price-point,��� said Frey. ���We want local wineries to produce wines from Sonoma County grapes; and for wineries out of the county who want to grow their brands with product-line extensions, we have growers who can supply small or large brands with all major varieties.��� CONVEYING AUTHENTICITY Asterix Group Creative Branding, an agency with teams in San Products for SO2 and pH/TA Now! Low-cost meters for SO2, pH and TA in wine Vinmetrica's latest additions to its line of products for wine analysis: ���The SC-100 gives accurate, easy SO2 results ��� over 500 sold last year! ���The SC-200 is a rugged pH and TA meter ���The SC-300 measures SO2, pH and TA! From $165 Assembled in the USA SO2 (SC-100 and SC-300)* pH/TA (SC-200 and SC-300) ��� Accurate to 1 ppm ��� Easy-to-use instrument ��� Accuracy: 0.02 pH and 0.1 g/L T.A. ��� Autocalibrate at pH 3, 4, 7, 10 444 Laguna Vista Rd. Santa Rosa, CA 95401 * Check our product page at www.vinmetrica.com/products Vn ei i tc m ra 1945 Camino Vida Roble, Suite E - Carlsbad, CA 92008 (760) 494-0597 126 V I N EYARD & WINERY MANAGEMENT | Jan - Feb 2013 w w w. v w m m e d i a . c o m