Vineyard & Winery Management

January-February 2013

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UNCORKING PR PAUL WAGNER even included a color illustration of the striking label. I happily printed out the page, and went on to the next winery. Only after I went to the printer to retrieve the document did I discover that the page was in a software program that did not allow me to print it successfully from the website. Instead of recognizing the page breaks, the software treated text and photos as two different files, and then printed them simultaneously over the top of each other. My text was now completely obliterated by two of the labels. It looked fine online, but just didn���t print correctly. I had to highlight the text and copy it into a file and print that. I couldn���t help wondering how many distributors were going to do that. The final page was a prim and proper text document, but it had none of the beautiful artwork of the label. It was not a sales document of any kind. w w w. v w m media.com WINERY E HOM E Now this was Our Story like eit. This more Win Shop Eve winery had a very extensive web- nts site, and it was very well-organized and easy to use. I navigated from one end to the next, with a perfectly clear idea of how it all worked. In fact, I did that twice, because for some reason, the website had information on every wine I could imagine except the wine I was supposed to present. There were clear tabs for red and white wines. The tabs led to a perfectly clear page on each of the wines produced by the winery ��� except for mine. I sighed and gave the winery a call, leaving a message for someone to call me back with the information. When she did, it was a bit reassuring. She told me the wine in question had not yet been released, and was due to be released in two weeks. That���s why it wasn���t on the website yet. Visit Us Contact SIGN IN 2010 Dutcher Chandonnay ? CAR T(0) No results found White Wine While the majo rity of grapes that are cultivated for the productio n of white wine are classified as ���white grape s���, in reality these grapes contain varyi ng levels of color on the skins. Therefore, most ���white grapes��� in fact show colors of green, yellow, straw and in the case of Pinot Gris (Grigio) greyi sh-pink. The distinguishing factor in sepa rating white wines from red or rose wine production is the absence grape skin conta of ct during the fermentation process. After the white wine grapes have been harvested, they are most often removed from the stem s, crushed, and pressed. This process sepa rates the clear juice from the stems and skins while ensuring that But she had the wine fact sheet all ready to go, and said she would be happy to fax or e-mail it to me. It was everything I needed. Not only that, it was ready two weeks before the wine was set to be released. That���s nice work. J a n - F e b 2 0 13 | V I N E YA R D & W I N E RY M A N A G E M E N T 19

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