Vineyard & Winery Management

January-February 2013

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UNIFIED WINE & GRAPE SYMPOSIUM What was the most important factor in clients��� buying decisions in 2012? What is your prediction for sales in 2012? 32.6 % 20.2 % 11.2 % 16.9% 1.1 % Value 33.7% Necessity 16.9% 67.4 % Modest increase Improved Technology Remain Flat Significant increase Service Decrease How optimistic are you about the economic health of the North American wine industry in the year ahead? 2011 70.00% 2012 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% wine@hoyt-shepston.com 0.00% Not very optimistic 82 V I N E YARD & WINERY MANAGEMENT | Jan - Feb 2013 Cautiously optimistic Solidly optimistic Extremely optimistic w w w. v w m m e d i a . c o m

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