Issue link: http://read.dmtmag.com/i/103862
Bauma China Has Broken All Records Again NUTS AND BOLTS NEWS • Around 180,000 visitors from 141 countries: + 16 percent • 300,000 square meters: + 30 percent • 2,718 exhibitors from 38 coun tries: + 46 percent More visitors, more exhibitors, more exhibition space: Despite the slowdown of the market and decreasing sales figures in the industry worldwide, the sixth edition of bauma China, the International Trade Fair for Construction Machinery, Building Material Machines, Construction Vehicles and Equipment, has broken all its records – again. Around 180,000 visitors (2010: 155,615 visitors) came to this year's bauma China, which took place at the Shanghai New International Expo Centre from November 27-30. That is an increase of 16 percent. Eugen Egetenmeir, Managing Director IDA UNIVERSAL January-February 2013 of Messe München, is very satisfied that "bauma China braved all market tendencies. In this respect, it was held just at the right time. The show once again proved to be the key business platform for companies to tap into the Chinese market, as well as Greater Asia." Zhichao Chen, Marketing Director at SANY Heavy Industry, confirms the excellent atmosphere at the show: "bauma China brings us a tremendous amount of purchase orders. This trade show always has the same objective with its exhibitors: to expand and grow together." After China, the top 10 visitor countries and regions were Russia, Korea, India, Malaysia, Singapore, Japan, Thailand, Taiwan, Hong Kong and Turkey – in that order. Sam Cooper, Global Marketing Services Manager at Caterpillar said, "Caterpillar is proud to have been a part of bauma China 2012. This show provided us a wonderful opportunity to connect with our customers and demonstrate our commitment to the China market. We are very pleased with the number of customers who visited and the interest generated from our display." For the first time ever, bauma China occupied all of the exhibition space – a total of 300,000 square meters – at the Shanghai New International Expo Centre. This is 30 percent more than the last bauma China in 2010. The fair also had a record-breaking number of exhibitors: All in all, Bauma China continued on page 21 19