Issue link: http://read.dmtmag.com/i/105367
10 • FEBRUARY 2013 • WORLD FENCE NEWS LiftMaster names Mike Bevan director of marketing for residential operators Black Ranch Rail from Kroy by Ply Gem marks color breakthrough CARY, N.C. — New for 2013, the Kroy by Ply Gem Black Ranch Rail product revolutionizes the rail market with rich color breakthrough. Designed to resist fading and tested in compliance with color retention standards set forth by the Vinyl Siding Institute (VSI), the new black color option features a unique blend of high-quality PVC and stable acrylic polymer, proprietary to the Kroy by Ply Gem Black Ranch Rail product, the company said. Kroy by Ply Gem Black Ranch Rail is manufactured with advanced pigment technologies to create the black color, while withstanding impact and maintaining a cool temperature. To assess performance, this product was tested under extreme heat and sun conditions in Arizona, and also underwent an accelerated two-year weather test. Kroy by Ply Gem Black Ranch Rail is available in 2-, 3-, and 4-rail and Crossbuck configurations with the Kroy by Ply Gem Black Ranch Rail is manufactured with advanced pigment technologies to create the black color, while withstanding impact and maintaining a cool temperature. (Kroy by Ply Gem photo) options for internal and external caps. The Black Ranch Rail product is available through Kroy by Ply Gem dealers. For more information, visit www.kroybp.com. Ply Gem®, headquartered in Cary, N.C., is a leading manufacturer of residential exterior building products in North America. Ply Gem produces a comprehensive product line of vinyl siding, designer accents and skirting, vinyl fencing and vinyl and composite railing, stone veneer and vinyl windows and doors used in both new construction and home repair and remodeling in the United States and Western Canada. ELMHURST, Ill. — LiftMaster has announced the appointment of Mike Bevan as the new director of marketing, residential operators. "With his proven track record in driving marketing strategies into successful field execution, including dealer participation, system-wide communications and marketing campaign effectiveness and analysis, Mike will lead the marketing strategy for the LiftMaster residential program moving forward," said Bob Markwart, president, LiftMaster, Americas. "Mike has extensive international and national marketing and sales experience, complemented by his previous work with a similar dealer base model. With his unique skill set and passion for our industry and dealer network, he is the ideal fit for this position," said Markwart. "We're confident that his expertise and valuable insights will help us maximize our business partnerships and expand our presence and brand worldwide." Prior to joining LiftMaster, Bevan served as North American marketing lead for Midas International, where he was responsible for the planning and implementation of the brand positioning, customer acquisition strategies as well as promotional programs and product marketing. Similar to the netMike Bevan work of LiftMaster dealers, Bevan has acquired hands-on experience developing and implementing integrated marketing plans that positively impacted local Midas dealer business in more than 1,400 stores in North America. In addition to successful marketing program executions, Bevan brings along robust product management skills developed during his tenure at Motorola and Life Fitness, where he first served as a product manager and then quickly moved up the ranks as a business director focused on product line strategy and new product development rationalization on a global level. Bevan received his bachelor's degree in marketing and his MBA from continued on page 58