Issue link: http://read.dmtmag.com/i/111102
EXTENDING OUTREACH Lately, the group has extended its outreach with a "Wine Road on the Road" program, taking a winemaker from each AVA to a press dinner in San Diego, a city that now has a direct Horizon Air flight to Sonoma County. "More and more we try to host things out of the area to introduce people to our winemakers and paint a picture for them of what it will be like if they visit," Costa explained. Looking ahead, the association is working on partnerships with the California Film Institute in neighboring Marin County and is explor- INNOVATIVE SOLUTIONS MAKE YOUR JOB EASIER Westec's New Tank Jacket covers the majority of the tank in a 5' total height dimpled cooling jacket for complete temperature control. The tank shell is seamless — making the tank easier to clean and allowing for larger, more effective cooling jackets. Our New Tank Jackets can be used on any size tank: place the dimple jacket anywhere on smaller tanks, to optimize the heating/cooling capabilities. Place fewer, larger jackets on larger tanks, and potentially reduce plumbing costs. You won't find a solution like this anywhere else. ing ways to team up with Marin on other outreach initiatives. Wine Road organizers don't try to compete head-to-head with other regions, preferring to promote the area's unique qualities as a still-uncrowded place with great wine and lots of outdoor activities, such as rafting the Russian River. "People appreciate coming here because it is still very much agriculture-based and we have so many small producers that when they do come here, they're not going to be overrun with crowds of people. They are still going to have intimate experiences, meeting winemakers and meeting winery owners," Costa noted. "Everyone likes that experience." Michelle Locke , a freelance writ- er based in the San Francisco Bay area, has covered the wine industry for more than a decade. She is a freelance contributor to the Associated Press and writes the "News in Focus" column for Vineyard & Winery Management. Comments? Please e-mail us at feedback@vwmmedia.com. PRESENTS The 2nd annual 2013 Our New Tank Jackets on our Portable Tanks. They are"forkliftable, stackable, with a sloped " tank bottom for easy drainage and cleaning. Westec's New Tank Jackets can be built for any size tank. The 5' total height dimpled cooling jacket provides complete temperature control. Please contact us today for more information, a tour of our manufacturing facility, and an estimate for your next job. Deadline: M arch 21 Visit winecompetitions.com for complete details 80 V I N E YARD & WINERY MANAGEMENT Wes_VWM-June1.2012.indd 1 | w w w. v w m m e d i a . c o m Mar - Apr 2013 6/4/12 12:56 PM