Cheers

Cheers March 2013

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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DRINK CULTURE Gaz Regan Launches "Just One Shift" Gaz Regan, the bartender formerly known as Gary Regan, has launched Just One Shift, a plan to raise a $250,000 for charity in a one-week time period by inviting bartenders worldwide to donate all or part of their tips from one shift. The 2013 program is scheduled for Mon. April 8 through Sun. April 14. Just One Shift's beneficiary this year will be Wine to Water (www. winetowater.org), a nonprofit organization founded by ex-bartender Doc Hendley that focuses on providing clean water to needy people worldwide. All of the program proceeds will go to the charity. The aim is to engage 2,500 bartenders, with each being able to raise $100, in order to reach the $250,000 mark. Bartenders that want to take part should sign up at www.justoneshift.com. Just One Shift will maintain a running list of participating bars sorted by city, as well as a calendar of shifts. At the end of the given shift, the bartender will make the donation online. Companies can also purchase logo placement on JustOneShift.com, and anyone may donate to the program online. "For years I've been telling everyone who'll listen that bartenders can change the world," said Regan, who is also an author and one of the founders of The Institute for Mindful Bartending. "Together with the exbartender who founded Wine to Water, we're about to prove it." Bar tend ers Guid e WHAT WHAT April 8th – 14th April 8th WHY WHY HOW HOW MORE ABOUT WINE TO WATER MORE ABOUT WINE PRODUCTS: BEER & CIDER Elderflower is the newest hard cider flavor available from Angry Orchard. Drawing inspiration from the European tradition of elderflower cordials, the new cider is golden brown and slightly sparkling with a fruity flavor reminiscent of lychee, pears and citrus with crisp apple sweetness, according to the company. The 5% ABV, gluten-free cider is available for a suggested retail price of $7.99$9.99 for a six-pack. Newcastle has announced the release of Newcastle Bombshell, the brand's newest limited edition ale. The Englishstyle blonde pale ale has a balanced bittersweet taste and caramel sweetness, according to the company. Bombshell is available in 6-packs and 12-packs with 12-oz. bottles. 10 | MARCH 2013 The winning recipe from Budweiser's Project 12 is now a new brand called Budweiser Black Crown, which is available in 12-oz. glass bottles in six-, 12- and 24-packs, and 22-oz. single bottles. With an ABV of 6%, Black Crown has more body, color and hop character than the original lager, according the company. The recipe was created by Los Angeles brewmaster Bryan Sullivan and was chosen by the votes of more than 25,000 samplers. Shock Top has introduced its newest beer, a Belgian-style wheat ale called Honeycrisp Apple Wheat. It's a hybrid of beer and sweet cider that combines the taste of the brand's white beer with the sweet, slightly tart apple profile of a cider, according to the company. The 5.2% ABV Honeycrisp Apple Wheat is available in six- and 12-packs and on draught through July. www.cheersonline.com

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