CED

March 2013

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Inside AED Staff Vice President, E-Commerce and Technology by Day; Master Biscuit Distributor (for my two mutts) by Night I build and maintain the AED and AED Foundation's websites and support our e-commerce and online initiatives. I also work closely with AED member companies developing their online marketing efforts through our AED Web Services division. I launched AED's member used equipment portal, MachineMart (http://www.machinemart.com) - which I still maintain. I aim to bring the best out of everyone and expect each person I work with to contribute in a positive manner to make for a successful effort. wch@aednet.org Executive Editor and Director of Programs by Day; "Dancing Queen" by Night Hark, a dangling modifier I see cometh softly from yonder paragraph – yes, I'm an English major (and Shakespeare admirer) who turned to the dark side of (gasp) journalism. Thankfully my editorial soul was restored when I returned to my first love, association publishing, by rejoining AED and CED magazine in 2007. My mission: Dial in to the core dealer issues du jour and tap the best sources I can find to provide news, views, and (sorry) hues of the industry landscape that will assist dealer executives in their quest for profitability. kphelan@aednet.org Executive Director, AED Foundation, by Day; "Blues Brother" by Night I most enjoy Foundation workforce development initiatives – it's all about students and meeting essential dealer needs. As Foundation staff can attest, I'm always asking "what can we do to make it happen?" sjohnson@aednet.org Manager of Sales and Development, AED Foundation, by Day; "Kingpin" by Night I choose to believe the philosophy: Treat others the way you want to be treated. I try to keep this in mind for all aspects of my life. And when all else fails, just smile. Everyone can always appreciate a smiling face. rrakers@aednet.org President and CEO by Day; "Web Junkie" and "Gizmo Geek" by Night I'm the guy who works with the board to identify the issues and opportunities, and then gathers together the people and the resources to pursue them. I'm also the guy who reminds members that putting people to work on industry issues and opportunities costs money, which folks are invariably reluctant to part with, but without which we can't deliver the results. jtm@aednet.org Advertising Sales Manager by Day; "Chickin Pickin' Guitar Slickin' Son of a Gun" by Night I like to think that along with the highest level of professionalism, I create long-lasting friendships with my clients with my quirky sense of humor and my neverending quest for fun. aramirez@aednet.org Workforce and Education Program Manager, AED Foundation, by Day; "Manager of Retired Guy (MRG)" by Night Over the years I have been able to utilize my talent of being a multitasker for AED. I am a doer – learn as I go and avoid the written instruction at all cost! I can visualize how to do something and take on the challenge to learn. As a mother of three grown kids, I was able to apply my nurturing ability to my job in customer service. I wear and have worn more hats here and have enjoyed the challenges and the people I come in contact with on a daily basis. pnovak@aednet.org Director of Finance by Day; "Sofa Comfort Inspector" by Night I head up the accounting functions for AED and The AED Foundation. I am involved in the daily accounting work, account analysis, budgeting, month-end closings, and preparation of financial statements, and I work closely with the auditors at year-end. I also administer our employees' payroll and benefits. pstetter@aednet.org Membership Services Manager by Day; "Bomb Squad Technician, Pampers Division" by Night I learned from an old coach that players with "big ears and little mouths" learn the most. So heeding that advice, I've become an active listener, which has helped me understand the challenges facing our members. byates@aednet.org 10 | www.cedmag.com | Construction Equipment Distribution | March 2013 8_inside AED.indd 10 2/27/13 1:46 PM

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