Cheers

Cheers May 2013

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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The Bloom is on Rosé The much-maligned pink wine is getting more respect By Liza B. Zimmerman A ANGIE SILVY s consumers become more sophisticated about wine, restaurant operators are seeing a growing respect for and interest in rosés, primarily the dry varieties. These refreshing wines—which tend to get a boost when temperatures get warmer—offer a range of flavors and flexibility in food pairing that's making them a new favorite at many establishments. It helps that the overall quality of rosés has risen, says Chris Tang, wine director at San Francisco-based restaurant Baker & Banker. He says that customers with an open mind and an adventurous side tend to seek out rosés. Baker & Banker carries three rosés, priced at $12 a glass and $35 to $75 a bottle. Rosés tend to be more popular with people who have a particular appreciation of and education in wine and food, says Bretton Lammi, sommelier at The Cosmopolitan in Las Vegas. The 2,995-room resort carries a diverse section of 18 different rosés property-wide. The Cosmopolitan's featured restaurants—Comme Ça, Jaleo and Estiatorio Milos—all feature rosés by the glass, priced from $8 to $12; bottles of rosé sell for $30 to $50. Each of the Cosmopolitan's signature restaurants offer rosés from the home country of their cuisine, so some of the highlighted wines are from France, Spain and Greece. SHEDDING ITS TOO-SWEET REP More restaurants and bars are starting to carry better rosés now flowing in from various countries and regions, with France and California often leading the list in the U.S. Customers are learning to appreciate them, with many guests "spreading the word and the knowledge about the serious winemaking behind [rosés]," Lammi says. www.cheersonline.com At Bluestem Brasserie in San Francisco, rosés pair well with salads. MAY 2013 | 41

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