Outdoor Power Equipment

May 2013

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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nizeX opens customer contact center On April 26, nizeX, Inc., a business management system provider, announced the opening of a new customer contact center in the United States. While nizeX has long served the support needs of its Lizzy software customers via phone, e-mail, and PDM, this new customer contact center offers an innovative new way to support the needs of OPE dealers. "We have seen businesses accomplish astounding growth simply by using our CRM module to log customer traffic and leads, but many dealerships don't have the time to take care of the essential follow-up calls that can really strengthen the customer experience," said Glenn Hancock, president, nizeX, Inc. "We wanted to give our customers another way to support and grow their customer base, without needing to hire on additional staff." The new customer contact center will be staffed by professional nizeX representatives who are experienced in the industry and understand the needs and concerns of OPE customers. Services offered will include post-sales and service follow-ups, survey calls, service complete notifications, promotional marketing of dealership events, and special order notifications. Each dealership that signs up for the customer contact center will receive an evaluation of its current needs and a personalized plan of action to meet the dealership's goals. Business owners will also be able to track their investment by seeing how many daily calls are being placed by the contact center on their behalf. The pricing will vary depending upon the specific concerns of the dealership, but will be competitive and cost-effective. Subscription plans start at $75 per month. Call center services are also guaranteed to remain here in America — never outsourced to another country. Husqvarna appoints new president and CEO The board of directors of Husqvarna AB has appointed a new president and CEO of Husqvarna Group. Effective July 1, 2013, Kai Wärn will succeed Hans Linnarson, who was appointed president and CEO in 2011 and will continue to work for the Group until he retires in early 2014. Wärn has a solid industry background. Between 1985 and 2004, he worked for the power and automation technologies company ABB, where he held various senior international positions, including roles in Belgium, Germany and the United Kingdom. His last assignment at ABB was as president of the business unit ABB Robotics Products. Between 2004 and 2010, Wärn served as president and CEO at Seco Tools AB, a leading global metal cutting tools company. Thereafter, Wärn held the position of operations partner at the private equity firm IK Investment Partners.Born in 1959, Wärn is a graduate from the Royal Institute of Technology in Stockholm, Sweden. OUTDOOR POWER EQUIPMENT MAY 2013 11

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